Stoner Sloth

Agency	Saatchi & Saatchi
Client	New South Wales Department of Premier and Cabinet
Language	English
Media	Television
Release date(s)	2015
Country	Australia
Budget	$500,000

"Stoner Sloth" was an anti-cannabis public service announcement series of three videos, created by Australia's New South Wales Department of Premier and Cabinet in 2015.^[1][2]

Each ad begins with a scenario involving people in public places. As everyone is acting "normal", it is all disrupted by Stoner Sloth, a sloth who reacts slowly while moaning. Stoner Sloth is meant to represent the behavior of a stereotypical stoner and its actions are accompanied by a musical cue of a guitar being weakly strummed. The human characters around Stoner Sloth usually react with disgust or disappointment.

The creative firm Saatchi & Saatchi created the ads which "backfired miserably" and were an "instant and classic fail",^[1] according to trade publication Adweek.^[3] The agency defended its ads, which cost $500,000.^[4] The National Cannabis Prevention and Information Centre distanced itself from the campaign.^[5]

• Substance abuse prevention

• "'Stoner Sloth' ad campaign lights up the Internet". CNN. December 2015.