Matthew Santoro (born July 16, 1985)[3] is a Canadian YouTuber, live streamer, and educator. He creates top ten lists and "50 Amazing Facts" videos[4][5][6]. Santoro previously produced vlogging and gaming videos, which are no longer available.[7][8]
As of June 2023, Santoro's channel has 6.02 million subscribers and 1.5 billion views.[9]
Channel history
Santoro most frequently uploads top ten lists, such as "10 Forbidden Places You’re Not Allowed to Visit!" and "10 Extremely BIZARRE Phobias People Actually Have!".[10][11]
Personal life
Santoro grew up in Welland, Ontario, and later moved to St. Catharines, Ontario.[1] He is of Italian descent through his father,[12] while his mother is French-Canadian. In May 2015, he moved to Toronto, Ontario. A fan of Drake and hip-hop culture, Santoro often refers to Toronto as "The 6ix".
In January 2016, he uploaded a video titled My Abuse Story. He tearfully talked about an unnamed romantic partner, who he claimed was manipulative and forced him to turn his friends and family away in favour of her and she had also psychologically and physically abused him during their relationship.[13] It was claimed by his friend, Rob Gavagan (né Dyke), that the "unnamed partner" mentioned in the video was Nicole Arbour.[14]
Santoro moved to Los Angeles in the first week of January 2017 and possesses a U.S. green card, but maintained his Canadian citizenship.[15][16]
On October 21, 2017, Santoro released a video revealing that he suffers from clinical depression.[17] Santoro made several videos afterwards explaining his progress and improvements.
On July 27, 2020, Santoro explained that after moving back to Toronto, someone or some group stole a trailer from the moving company that housed most of his belongings, leaving him nothing other than what he had moved back to Toronto with himself.[18] The stolen trailer was found on July 30,[19] and its contents were returned to Santoro on July 31, although some items were still missing, and several were damaged.[20]
Career
After Santoro graduated from Brock University with a Master of Accountancy in 2010, he became an accountant. He also started making videos on YouTube that year, mostly skits. In 2012 he got laid off from his accounting job. He described that experience in a vlog titled "I Lost My Job Today". He then started focusing on his YouTube career and thus began posting videos weekly.[21] Also during this time, he recalls in an interview, that he noticed that his opinionated fact compilation videos, such as his top ten lists and "50 Amazing Facts To Blow Your Mind" series, were viewed more than his other videos. That made him begin uploading those types of videos more frequently.[22] He believes that his more frequent of uploading of these videos helped increased his viewership from only a few thousand per video in the past, to the millions he currently has.[4][23] He is able to make a career out of YouTube through the money he earns from ad revenue, which is more than what he made as an accountant.[23][24]
In a tweet published on August 15, 2021, Santoro announced that he was leaving YouTube after 10 years of uploading, in favour of streaming on Twitch.
In December 2022, Santoro announced his return to YouTube.[25]
Notable collaborations
Santoro has been a special guest narrator on CinemaSins' Everything Wrong With... series. He was featured in the Underworld: Evolution video which was published on October 10, 2014. He also collaborated with Matthias, creating a song, "The Booty Song", and Barely Political in their video, "YouTube Complaints 2015". Santoro and Vsauce3 collaborated with The Muppets, in a video titled, "What if Quicksilver Ran Past You?", which was the first video in the Muppet collaboration initiative on YouTube.[26]
Santoro is the host of Quest Nutrition's "Food for Thought" webseries.[29] The first episode, "10 Incredible Facts About Chicken", premiered on May 28, 2015.[30]
In June 2015, Santoro obtained a global publishing deal from Penguin Books for his book,[34] titled MIND=BLOWN, which was released on August 9, 2016.[35]
Santoro retired with the title of #1 "most loved" Periscoper in the world with over 177 million hearts on the live streaming app Periscope on November 11, 2015.[36]
