Alex Anh Phan is a Vietnamese digital marketing strategist, educator, and speaker specializing in EdTech marketing and data-driven growth strategy. He currently serves as the Head of Digital Marketing at the Western Australian School System (WASS) and is also a lecturer and mentor at MindX Technology School. Known for his deep expertise in performance marketing, CRM, and marketing automation, Phan has played a pivotal role in modernizing marketing practices across several education brands in Southeast Asia, America, Canada and Britain.

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Early life and education Alex Anh Phan was born in Vietnam. He pursued his higher education in marketing and communication, laying the foundation for a career focused on digital marketing transformation in the education sector. While formal details of his early academic journey are limited, Phan has credited much of his growth to both institutional training and hands-on leadership in marketing operations.

Academic and Professional Career Alex Anh Phan began his career working with various organizations in digital marketing roles, focusing on lead generation, SEO, and digital performance optimization. His breakthrough came when he joined the Western Australian School System (WASS) as Head of Digital Marketing, where he was responsible for developing and executing full-funnel digital marketing strategies for multiple education brands under the group, including WASS, PennSchool, SISS, AmCollege, and others.

His responsibilities include managing multi-channel campaigns (SEO/SEM, email, paid media), optimizing Salesforce CRM and Pardot marketing automation, and overseeing marketing data analytics to enhance student acquisition and retention. He is also recognized for applying advanced marketing attribution models and conducting A/B testing and conversion rate optimization across web and mobile platforms.

Beyond his corporate role, Phan teaches marketing at MindX Technology School and frequently mentors students and professionals in the field of EdTech marketing. His teaching style emphasizes practicality, data literacy, and growth frameworks designed for the dynamic digital landscape.