TV3 Life

TV3 Life
CountryLatvia
Broadcast areaLatvia, online
HeadquartersRiga
Programming
Picture format1080i (HDTV)
Ownership
OwnerAll Media Latvia
Sister channelsTV3
TV6
TV3 Plus
TV3 Mini
Go3 Films
Go3 Sport
History
Launched1 March 2020
Links
WebsiteOfficial website

TV3 Life is a Latvian television channel, created in 2020 to replace LNT. Its programming consists mainly of national and international lifestyle programming.

History

The channel traces back to the merger between LNT and TV3, approved on 9 January 2012, where both channels would continue operating their separate news units. Seven years later, on 7 November 2019, All Media Baltics announced the shutdown of LNT, being replaced by a new channel, part of a larger plan to unite all channels under the TV3 brand.[1]

On 24 January 2020, it was announced Latvian regulator that NEPLP approved the conversion of LNT into TV3 Life, effective 1 March. The new plan involved the reduction in the amount of generalist television networks into niche channels would reduce the level of competition.[2]

Among the launch titles were Latvian series Viņas melo labāk and miniseries Viņš. Robertiņš.[3]

In Estonia

The Estonian version of the channel was announced in late January 2022 and started broadcasting on 1 March 2022, replacing the Russian-language 3+ channel. Most of the content was acquired, while original programming was kept at a minimum due to high costs.[4] The new channel refrained from airing Novosti Tallinna (Новости Таллинна), which had 260,000 viewers on 3+ Estonia, instead moving it to three channels — Duo 7 (a Russian-language channel from Postimees Group), 1+2 and TVN.[5]

References

  1. ^ "Latvian Independent Television ceases independent operations". Public Broadcasting of Latvia. 2019-11-08. Retrieved 2021-04-07.
  2. ^ "NEPLP atļauj no marta LNT un "Kanālu 2" nomainīt ar "TV3 Life" un "TV3 Mini"". Public Broadcasting of Latvia (in Latvian). 2020-01-24. Retrieved 2023-03-21.
  3. ^ "Jaunie kanāli TV3 Life un TV3 Mini skatītājiem būs pieejami no 1. marta". skaties.lv. Retrieved 29 February 2020.
  4. ^ ERR, Карел Вяхи | (27 January 2022). "Русскоязычный телеканал 3+ прекращает вещание, вместо него появится канал TV3 Life для женщин". ERR (in Russian). Retrieved 9 March 2022.
  5. ^ ERR (28 February 2022). "С 1 марта "Новости Таллинна" будут выходить в эфире сразу трех телеканалов". ERR (in Russian). Retrieved 9 March 2022.

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