WQXM

For the Tampa Bay area radio station that previously held these calls, see WXTB.

WQXM
Broadcast area
Central Polk County, Florida
Frequency1460 kHz
BrandingLa Kaliente 99.9
Programming
FormatSilent (formerly Spanish language Contemporary Hits)
Ownership
Owner
  • Denisse Hernandez
  • (Prime Broadcasting, Inc.)
History
First air date
September 30, 2004; 21 years ago (2004-09-30) (as WRMX)
Former call signs
WBAR, WRMX
Technical information[1]
Licensing authority
FCC
71202
ClassD
Power10,000 watts (days)
155 watts (nights)
Transmitter coordinates
27°54′34″N 81°51′29″W / 27.90944°N 81.85806°W / 27.90944; -81.85806
Links
Public license information

WQXM (1460 kHz) is a commercial AM radio station licensed to Bartow in Central Florida. It aired a Spanish language Contemporary Hits radio format known as "La Kaliente 99.9" (sometimes shortened to "K-Liente"). It is owned by Denisse Hernandez, through licensee Prime Broadcasting, Inc.[2]

WQXM and its FM translator suspended operations on June 7th, 2025, citing financial losses and technical difficulties.[3][4] While the AM station remains the property of Prime Broadcasting, Walco Enterprises, LLC agreed to purchase the FM translator for $100,000.[5]

History

The station signed on the air as WBAR on October 23, 1953, licensed to William Avera Wynne.[6] On January 23, 2004, then-owner Bartow Broadcasting Co., Inc. agreed to sell WBAR to Florida Broadcasting Media, LLC for $325,000, and the station changed its call sign to WRMX on September 30, 2004; then changing once again to the current WQXM on October 11, 2004.[7] The station's license was reassigned from its owner Aliuska Leiva Marti operating through DRC Broadcasting, Inc., to Denisse Hernandez of Prime Broadcasting, Inc. on July 5, 2024. WQXM filed a Silent Special Temporary Authority application with the FCC on June 7, 2025, citing "ongoing technical issues affecting signal quality and resulting financial losses."

Former logos

"Ritmo 99.9" logo used until mid-2024. "K-Liente logo used from mid-2024 to June 2025.

References

  1. ^ "Facility Technical Data for WQXM". Licensing and Management System. Federal Communications Commission.
  2. ^ "WQXM Facility Record". United States Federal Communications Commission, audio division.
  3. ^ "Draft Copy « Licensing and Management System « FCC". United States Federal Communications Commission, audio division.
  4. ^ "Draft Copy « Licensing and Management System « FCC". United States Federal Communications Commission, audio division.
  5. ^ "Draft Copy « Licensing and Management System « FCC". United States Federal Communications Commission, audio division.
  6. ^ "WQXM History Card". United States Federal Communications Commission, audio division.
  7. ^ "WQXM Call Sign History". United States Federal Communications Commission, audio division.


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