Videoloft

Videoloft
FormerlyManything (2012–2019)
Company type
Private
IndustryVideo surveillance
Cloud computing
FoundedJune 27, 2012; 13 years ago (2012-06-27)
FoundersJames West
Mike Fischer
HeadquartersMilton Park, Abingdon, Oxfordshire, United Kingdom
Area served
Worldwide
Key people
James West (CEO)
ProductsCloud video-surveillance platform, Cloud Adapter
ServicesVideo-surveillance-as-a-service (VSaaS)
Websitevideoloft.com

Videoloft, formerly known as Manything, is a privately held British technology company that provides cloud-based video-surveillance-as-a-service (VSaaS). The company is headquartered on Milton Park in Oxfordshire.[1][2] It is mainly known for its Manything app.[3][4]

History

Videoloft was incorporated on 27 June 2012 as Manything by James West and Mike Fischer.[5][6] Its first product, released under the name Manything ("monitor anything"), was a mobile app that repurposed old smartphones as DIY security cameras.[7][8][9]

In 2017, Manything shifted from the consumer DIY to the professional channel and began a joint initiative with Hikvision to sell cloud recording to security dealers.[10] In August 2019, Manything was renamed as Videoloft, while keeping the Manything app for its legacy users.[11]

From 2020 onward, Videoloft announced a series of product milestones, including the launch of cloud-based video analytics with object and text recognition,[12] native 4K cloud recording,[13] direct integrations with manufacturers such as Vivotek,[14] and larger 16- and 64-channel Cloud Adapter models for enterprise sites.[15] During the same period, the company expanded its operations to the United States.[16][17]

Operations

Videoloft operates on a software-as-a-service model.[15] It maintains its research-and-development and administrative headquarters in Abingdon, with sales staff in North America and channel distributors across Europe, the Middle East and Asia-Pacific.[10]

References

  1. ^ Smith, Andrew (1 August 2013). "Global picture operation developed out of digital imaging idea". Oxford Mail.
  2. ^ Ffrench, Andrew (14 October 2020). "New firms including video company Videoloft take up office space at Milton Park". Oxford Mail.
  3. ^ "Manything app allows Apple users to turn old devices into security cameras". Los Angeles Times. November 12, 2014.
  4. ^ "Manything review: How to transform old devices into a home security system (hands-on)". ZDNET.
  5. ^ Law, Cally (March 15, 2015). "Catch burglars with your iPhone". The Times.
  6. ^ "VIDEOLOFT LIMITED – Officers". Companies House. Retrieved 5 May 2025.
  7. ^ Jefferies, Duncan (7 August 2016). "Turning old smartphones into anti-burglary devices and baby monitors". The Guardian. Retrieved 5 May 2025.
  8. ^ Komando, Kim. "Turn your old phone into a security camera". USA TODAY.
  9. ^ "Video: iPhone and Manything app team up to catch burglars". Engadget. January 8, 2015.
  10. ^ a b "Videoloft offers free trial of new cloud video analytics technology". Security Systems News. 9 October 2020. Retrieved 5 May 2025.
  11. ^ Bannister, Adam (10 October 2019). "Manything Pro rebrands to Videoloft". IFSEC Global. Retrieved 5 May 2025.
  12. ^ "Videoloft adds Analytics". Benchmark Magazine. 2020-10-20. Retrieved 2025-09-03.
  13. ^ Thorpe, James (17 December 2020). "Videoloft adds 4 K resolution to its cloud video surveillance platform". International Security Journal. Retrieved 5 May 2025.
  14. ^ Thorpe, James (19 November 2021). "Videoloft releases direct Vivotek integration to provide NDAA compliance". International Security Journal. Retrieved 5 May 2025.
  15. ^ a b Caloisi, Geny (10 January 2022). "Videoloft launches its Cloud Adapter". Benchmark. Retrieved 5 May 2025.
  16. ^ "Videoloft customers gain local display option via Cloud Adapter". International Security Journal. 3 January 2022. Retrieved 5 May 2025.
  17. ^ "Videoloft Bolsters U.S. Presence With New Hires and Integrations". Security Sales & Integration. 2024-01-18. Retrieved 2025-09-03.

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