Vanitha

This article is about the magazine. For other uses, see Vanitha (disambiguation).

Vanitha
Chief EditorPrema Mammen Mathew
CategoriesWomen's magazine
FrequencyFortnightly
Circulation687,915 (as of December 2013)[1]
Founded1975; 51 years ago (1975)
CompanyMalayala Manorama Company Limited
CountryIndia
Based inKottayam
LanguageMalayalam
Websitewww.vanitha.in
OCLC416870983

Vanitha (transl. Woman) is an Indian magazine published fortnightly by the Malayala Manorama group. It is the largest magazine in India by circulation according to the Audit Bureau of Circulations, with an average of 687,915 copies sold (as of December 2013).[1] It remained the largest by circulation in 2017 as well.[2]

History and profile

Vanitha was launched in 1975[3][4] as a monthly magazine and became a fortnightly in 1987. The magazine was founded by Annamma Mathew, wife of K.M. Mathew, and is known for her contributions to social service, cookery, journalism, and literature. Vanitha is published in Malayalam[3] and introduced a Hindi edition in 1997.[5] Although its name translates to "woman" in Sanskrit, it includes news and views and other articles on a variety of topics, and is not strictly a women's magazine.

Vanitha is owned and published by MM Publications Ltd. in Kottayam.[4] MM Publications Ltd. is part of the Malayala Manorama Group.[6] In addition to being released twice a month, Vanitha also includes special double issues for Onam, Easter, New Year's Day and Christmas.

Between July and December 2000 Vanitha was the best-selling magazine in India with a circulation of 3,82,027 copies.[6] In 2012, the Malayalam edition of the magazine had a readership of over of 2.27 million, making it the highest read magazine in India.[7]

See also

References

  1. ^ a b "Details of most circulated publications for the audit period July - December 2013" (PDF). Audit Bureau of Circulations. Retrieved 29 December 2014.
  2. ^ "Vanitha continues to lead regional language magazines".
  3. ^ a b Amrita Madhukalya (19 July 2015). "Of recipes and G-spots: On India's 'magazine era'". dna. Retrieved 25 September 2016.
  4. ^ a b The Far East and Australasia 2003. Psychology Press. 2002. p. 491. ISBN 978-1-85743-133-9. Retrieved 28 October 2016.
  5. ^ "About Us". Manorama online. Retrieved 1 April 2013.
  6. ^ a b "Chitralekha Group to launch its first women's magazine". Afaqs. 13 August 2001. Retrieved 30 July 2015.
  7. ^ "IRS 2012 Q3 Topline Findings" (PDF). Media Research Users. Retrieved 29 December 2014.

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