TrueBlue

TrueBlue
TypeFrequent-flyer program
OwnerJetBlue
Introduced2008; 18 years ago (2008)
WebsiteTrueBlue

TrueBlue is the frequent-flyer program of JetBlue that offers points to passengers traveling on most fare types, as well as to consumers who utilize JetBlue co-branded credit cards.

History

JetBlue launched TrueBlue in 2008. Under the original TrueBlue program, flights were worth two, four, or six points based on distance of the flights, and double points were awarded for flights booked online.[1]

In September 2009, JetBlue made changes to its TrueBlue program.[2] In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees, plus an additional three points for every dollar spent on a flight if booked online directly on the JetBlue.com website. Additional points are awarded if the member uses the Barclay's issued JetBlue Mastercard credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars.

The new program launched on November 9, 2009.[3][4]

In June 2013, JetBlue announced that TrueBlue points will never expire for any reason.[5][6]

TrueBlue points average a value of 1.24 ¢.[7]

Partnership

JetBlue rewards program offers partnerships with the following companies with partnerships to accumulate points.[8]

Airlines

As of September 29, 2025, the following airlines partner with jetBlue TrueBlue to allow their customers to earn and redeem points from their airlines.[9]

Mosaic

TrueBlue Mosaic is a top tier Loyalty Program within TrueBlue Operations. To have Mosaic Status, customers have to meet either two measures: they need either 15,000 points or 30 flight segments and 12,000 points, all within a calendar year.[10]

The benefits include being among the first to board, first and second checked bags free, and a dedicated customer service line.[10]

References

  1. ^ "TrueBlue program: Jet more and earn award flights". JetBlue Airways. Archived from the original on July 5, 2008. Retrieved October 23, 2011.
  2. ^ "New TrueBlue program". JetBlue Airways. Retrieved October 23, 2011.[permanent dead link]
  3. ^ JetBlue's Revamped TrueBlue Program Touches Down. Investor.jetblue.com. November 11, 2009. Retrieved December 22, 2010.
  4. ^ JetBlue | TrueBlue: Frequently asked questions. Trueblue.jetblue.com. Retrieved December 22, 2010.
  5. ^ "JetBlue | TrueBlue: Start earning". Trueblue.jetblue.com. Retrieved 2013-07-04.
  6. ^ "JetBlue | TrueBlue: Reasons to join". Trueblue.jetblue.com. Retrieved 2013-07-04.
  7. ^ "Point and Mile Values". AwardWallet. Retrieved 22 August 2024.
  8. ^ "JetBlue". www.jetblue.com. Retrieved 2020-11-27.
  9. ^ "JetBlue". www.jetblue.com. Retrieved 2025-09-29.
  10. ^ a b "TrueBlue Mosaic - JetBlue". www.jetblue.com. Retrieved 2020-11-27.

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