Tobii

Tobii AB
Company type
Public
Nasdaq Stockholm: TOBII
IndustryHardware and software development
FoundedSweden (2001)
FoundersJohn Elvesjö, Mårten Skogö, Henrik Eskilsson
Headquarters
Stockholm Edit this on Wikidata
Area served
Worldwide
Key people
Per Norman (Chairman)
Fadi Pharaon (CEO)
ProductsEye tracking products for research and market analysis.
Eye tracking components for industrial integration.
Revenue1426 million SEK (2020)[1]
(US$160 million)
Number of employees
600[1]
ParentTobii AB
Websitewww.tobii.com

Tobii AB (formerly known as Tobii Technology AB) is a Swedish technology company that develops and sells products for eye tracking and attention computing.

History

Founded in 2001, Tobii is a developer of eye tracking solutions for use in scientific research, extended reality headsets, commercial devices, and custom-built machines. Tobii is based in Stockholm, Sweden, with offices in the US, Japan, China, Romania, Switzerland, United Kingdom, Ireland, Taiwan, and South Korea. Tobii became publicly traded on April 22, 2015,[2] on the Nasdaq Stockholm. The company was founded by John Elvesjo, Mårten Skogö, and Henrik Eskilsson who handed over the CEO role to Anand Srivatsa toward the end of 2021. In April 2022, Tobii officially merged the Tobii Group, and two of its former three business units Tobii Pro and Tobii Tech into a single entity Tobii AB. The third business unit, Tobii Dynavox, a previous acquisition of US based DynaVox,[3] was spun off in October 2021. In January 2026, Fadi Pharaon succeeded Anand Srivatsa as CEO of Tobii[4].

Technology

Tobii develops eye tracking hardware and software used in scientific research, automotive interior sensing, healthcare, assistive technology, gaming, and extended reality (XR).[5] Tobii’s eye tracking systems use cameras and infrared illumination to estimate eye position and gaze direction.[6] The technology is used to measure visual attention and eye movements.[7]

Eye tracking is used by consumer retail businesses to assess the efficiency of store layouts, product placement, and advertising. Tobii's products can be embedded in PCs and XR headsets, as well as industrial applications and fields such as advanced driver monitoring,[8] consumer computing[9][10] and gaming.

Industry recognition

During the late 2000s and early 2010s, Tobii received industry recognition for its eye tracking technologies and product design. In 2011, Tobii Glasses received a Red Dot Design Award for product design.[11] In 2012, Tobii's eye tracking technology received recognition at CES, including a Best Prototype award from technology publication Notebooks.com.[12]

References

  1. ^ a b "About Tobii - Our business & organization". Tobii. Retrieved 9 December 2021.
  2. ^ "Sweden's Tobii sets IPO price range at 22-25 SEK/share". Reuters. 13 April 2015. Retrieved 17 March 2016.
  3. ^ "Tobii Acquires AAC leader DynaVox Systems LLC" (Press release). 22 May 2014. Retrieved 17 March 2016.
  4. ^ Finwire, Afv (2025-12-10). "Tobii utser Pharaon till ny VD – bakgrund i Ericsson | Affärsvärlden". Affärsvärlden (in Swedish). Archived from the original on 2026-01-08. Retrieved 2026-05-28.
  5. ^ "The short story on Tobii and its investment opportunity". corporate.tobii.com. Retrieved 2026-05-29.
  6. ^ "How Eye Tracking Works: Infrared Light, PCCR, Sensors, and Gaze Data". www.tobii.com. Retrieved 2026-06-02.
  7. ^ Vehlen, Antonia; Spenthof, Ines; Tönsing, Daniel; Heinrichs, Markus; Domes, Gregor (2021-01-29). "Evaluation of an eye tracking setup for studying visual attention in face-to-face conversations". Scientific Reports. 11 (1): 2661. doi:10.1038/s41598-021-81987-x. ISSN 2045-2322.
  8. ^ Byrne, Ciara (30 November 2011). "Tobii keeps an eye on distracted drivers". VentureBeat. Retrieved 17 March 2016.
  9. ^ Levine, Barry (6 March 2012). "Here Comes the Next Generation of Eye-Tracking". Top Tech News. Retrieved 17 March 2016.
  10. ^ "Red Dot Design Award: Tobii Glasses Eye Tracker". www.red-dot.org. Retrieved 2026-05-29.
  11. ^ "Tobii Demos Gaze Interaction For Windows 8". Notebooks.com. 2012-01-13. Archived from the original on 2021-07-26. Retrieved 2026-05-29.
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