The Yes

THE YES
IndustryFashion, retail
Founded2018; 8 years ago (2018)
Founders
  • Julie Bornstein
  • Amit Aggarwal
Headquarters
San Francisco; New York City
,
United States
Owner
Websitehttps://www.theyes.com

THE YES is a retail app and platform that focuses on women's fashion and clothing. Its algorithms analyze user data in order to optimize product personalization.[1][2] THE YES has headquarters in New York City and Silicon Valley, California.[3]

On June 10, 2022, THE YES was acquired by Pinterest, Inc.[4]

History

THE YES was founded in 2018 by former Stitch Fix COO Julie Bornstein and Amit Aggarwal, formerly of Bloomreach.[5][6] The app began development in 2018 and was released in May 2020.[7]

At launch, THE YES was the first app to use Apple's App Clips in iOS 14.[8]

Although THE YES originally started out as an app, in 2021 the company also launched the same functionality on their website.[9]

In 2025, cofounder Julie Bornstein launched Daydream, an AI-powered fashion shopping platform.[10][11]

Description

The Yes uses AI technology to curate a feed of fashion product recommendations based on a user's individual preferences. Upon downloading the app, users will be asked a series of questions to determine their aesthetic preferences.[12][13] These include questions about preferred brands, colors, styles, and sizes.[14] Users can also vote "yes" or "no" to signify whether they like a product being shown.[15][16] The platform's algorithms tailor recommendations based on this information.[17]

In 2021, The Yes started allowing users to invite friends to view their liked items and provide feedback via emojis.[18]

The Yes has more than 250 brands,[19] 40 of which are plus-size.[20] The Yes has brands such as Prada, Ralph Lauren, Levi's, Bottega Veneta, and Zara.[21]

The Yes offers price matching and price filtering, but does not use traditional shopping filters.[22]

References

  1. ^ "Say Yes to iOS: This New Smart Shopping App Might Help Save Retail". Vogue. 20 May 2020.
  2. ^ "The Yes is Making Shopping Social Again". Elle. 31 March 2021.
  3. ^ "Former Stitch Fix COO Julie Bornstein is rewriting the e-commerce playbook". Tech Crunch. 2019-10-21.
  4. ^ "Pinterest Completes Acquisition of THE YES". Business Wire. Retrieved 2022-12-19.
  5. ^ "Smart Shopping App the Yes Serves up Only Items You'll Want to Buy". marieclaire.com. 5 August 2020.
  6. ^ Colón, Ana. "Taylor Tomasi-Hill Has Always Been One Step Ahead of the Fashion Industry's Evolution". Fashionista. Retrieved 2021-10-23.
  7. ^ "She helped make Stitch Fix a fashion powerhouse. Now she's launching her own shopping platform". bizjournals.com. 2020-05-05. Retrieved 2021-10-23.
  8. ^ "How App Clips could help fashion brands". voguebusiness.com. 8 December 2020.
  9. ^ "EXCLUSIVE: The Yes Launches Fashion Intelligence-Driven Website". WWD. 16 June 2021.
  10. ^ Mehta, Ivan (2025-06-25). "Julie Bornstein's Daydream is releasing an AI-powered chatbot for fashion-related shopping". TechCrunch. Retrieved 2025-10-17.
  11. ^ Milnes, Hilary (2025-06-25). "Is Daydream's AI Platform the Answer to Fashion's Discovery Problem?". Vogue. Retrieved 2025-10-17.
  12. ^ "Say "Yes" to a Personalized E-commerce Experience with This New App". refinery29. 2020-05-20.
  13. ^ "The Yes is Here to Change the Way You Shop". townandcountrymag.com. 22 May 2020.
  14. ^ "The Yes is a New Personalized Online Shopping App Powered by AI". nylon.com. Fall 2021.
  15. ^ "The Yes Co-Founders on Changing How Fashion is Sold Online". ADWEEK.
  16. ^ "The AI that fashion is using to reinvent itself". Wired UK. ISSN 1357-0978. Retrieved 2021-10-23.
  17. ^ "9 apps that revolutionise the way you shop". Vogue. 20 November 2020.
  18. ^ "These technologies allow you to shop with your friends — without leaving the house". Market Watch.
  19. ^ "We Tried 'The Yes'—And It's the Best App for Personalized Shopping". Glamour. 23 September 2021.
  20. ^ "Must Read: Selma Blair Covers 'Town & Country,' the Yes Expands Plus-Size Offering". fashionista.com. 2021-04-19.
  21. ^ "With new social feature, the Yes aims to bring back shopping with friends". glossy.co. 2 March 2021.
  22. ^ "I Tried This New Shopping App and It Changed the Way I Buy Clothing". thezoereport.com. 2020-05-05.

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