Ten Motives

Ten Motives is a British electronic cigarette brand owned by British American Tobacco.

History

The Ten Motives company in Cheshire was founded by Art Devlin who, with Tony Jones, was the controlling shareholder.[1][2][3][4]

In 2016 the company was taken over by British American Tobacco.[5]

Controversies

In 2014, their advertising was ruled inaccurate due to it claiming it to be "the healthier smoking alternative" to smoking.[6]

References

  1. ^ "Ten Motives is plenty for BAT to expand in e-cigarettes", Dominic Walsh, The Times, 2 May 2016, p. 47.
  2. ^ Matthew Goodman (2014-02-09). "Ecigarette pioneers in line for a packet". The Sunday Times. Archived from the original on April 2, 2014. Retrieved 2016-05-05.
  3. ^ "VEC lands third British ecigarette company as industry booms | City A.M". City A.M. 2014-06-09. Retrieved 2016-05-05.
  4. ^ "Ten Motives celebrate record growth in e-cigarette sector | News". Cheshire Today. 2015-04-02. Retrieved 2016-05-05.
  5. ^ "British American Tobacco - British American Tobacco acquires UK e-cigarette company Ten Motives". www.bat.com. Retrieved 2025-01-23.
  6. ^ John Reynolds. "E-cigarette ad banned over health claims | Media". The Guardian. Retrieved 2016-05-05.


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