Simply Jet

Simply Jet is a Swiss private aviation brokerage company with its headquarters in Lausanne.[1] It arranges charter flights through third-party operators rather than flying its own aircraft and has offered aircraft sales and acquisition services since 2023.[2]

History

Simply Jet was incorporated as a société anonyme (SA) under Swiss law in 2016.[3] The company was co-founded by Yann-Guillaume Jaccard, Patrick Rossire and Matthieu Orioli[4] who had studied together at the École hôtelière de Lausanne. The company was first registered in Neuchâtel before its headquarters moved to Lausanne.[2][5]

The company expanded beyond Switzerland during this period, opening an office in the London area, in Farnborough, in September 2020, with James Burton appointed to lead it.[6][7] By late 2021, it had also launched a broker jet card product, sourcing flights from a fixed group of operators rather than holding its own fleet.[6] In the same year, Bilan reported that the company had expanded its workforce and was planning further European expansion into the UK and Germany, following increased demand for intra-European private flights[8] during the COVID-19 pandemic.[9][10][11] An office in Paris followed, and in May 2023 the company opened a fourth location in Zurich alongside a new aircraft sales and acquisition division, its first service outside charter brokerage.[12][13] By 2025, the company arranged approximately 2,500 flights annually, and had reported revenue of CHF 40 million.[14]

In the first quarter of 2026, Simply Jet completed the sale of two business jets, including a 2017 Cessna Citation M2 and a 1999 Learjet 60.[15]

Operations

The company has offices in Lausanne, London, Zurich and Paris. Simply Jet does not operate aircraft itself. It brokers charter flights through third-party companies holding the required air operator's certificates, and separately provides group charter and aircraft sales and acquisition services.[2]

References

  1. ^ Détraz, Alain (2023-05-15). "Le boom des jets privés profite aussi à une société lausannoise". 24 heures (in French). Retrieved 2026-08-24.
  2. ^ a b c "Simply Jet enters second decade with expanded commercial leadership". Business Air News. 27 April 2026. Retrieved 2026-08-24.
  3. ^ Cogne, Arnaud (May 26, 2016). "Un nouvel acteur romand dans l'aviation d'affaires". agefi.com (in French). Retrieved 2026-08-24.
  4. ^ Serhan, Yasmeen (2022-02-13). "COVID-19 Is Over (If You're Rich)". The Atlantic. Retrieved 2026-08-24.
  5. ^ Street, Francesca (2020-03-11). "Private jets are taking off because of coronavirus | CNN". CNN. Retrieved 2026-08-24.
  6. ^ a b "Perspectives: Simply Jet chooses the correct aircraft with ease". Business Air News. 4 November 2021. Retrieved 2026-08-24.
  7. ^ Spruce, Terry (September 21, 2020). "Simply Jet opens London office | Corporate Jet Investor | CJI news". Corporate Jet Investor. Retrieved 2026-08-24.
  8. ^ "La pandémie fait décoller les voyages en jets privés". 20 minutes (in French). 2020-03-16. Retrieved 2026-08-24.
  9. ^ Müller, Julie (2021-04-27). "Comment reconstruire l'industrie touristique brique par brique?". Bilan (in French). Retrieved 2026-08-24.
  10. ^ Giroud, Stéphanie (28 September 2020). "L'aviation d'affaires reporte ses espoirs sur 2021". agefi.com (in French). Retrieved 2026-08-24.
  11. ^ "Le coronavirus provoque un regain d'intérêt pour les jets privés". 20 Minutes (in French). 2020-03-15. Retrieved 2026-08-24.
  12. ^ "Simply Jet kicks off Zurich sales division". Business Air News. 11 May 2023. Retrieved 2026-08-24.
  13. ^ "Le boom des jets privés profite aussi à une société lausannoise". 24 heures (in French). 15 May 2023. Retrieved 24 August 2026.
  14. ^ "Simply Jet enters second decade with expanded commercial leadership". Business Air News. 27 April 2026. Retrieved 2026-08-24.
  15. ^ "Jet sales show Simply Jet resilience in uncertain market". Business Air News. 11 April 2026. Retrieved 2026-08-24.

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