Real Simple

Real Simple
Logo of Real Simple magazine since first publication
Editor-in-chiefLauren Iannotti
Former editorsKristin van Ogtrop
CategoriesLifestyle
FrequencyMonthly
Total circulation2,011,092[1] (2011)
Founded2000
First issueApril 2000 (2000-04)
CompanyPeople Inc.
CountryUnited States
Based inNew York City
LanguageEnglish
Websitewww.realsimple.com
ISSN1528-1701
Cover of Real Simple magazine February 2006.

Real Simple (stylized in all caps) is an American monthly magazine published by People Inc..[2] The magazine features articles and information related to homemaking, childcare, cooking, and emotional well-being. The magazine is distinguished by its clean, uncluttered style of layout and photos. In 2013 it had approximately 7.6 million readers, 90% of whom were women.[3] Headquartered in New York City, the magazine is currently edited by Sarah Collins,[4] who began serving as interim editor-in-chief in September 2016 after the departure of previous editor Kristin van Ogtrop.[5]

Real Simple expanded to include a TV show of the same name, with two seasons of a half-hour program airing on PBS in 2006–2007. A TLC show entitled Real Simple Real Life aired over two seasons in 2008–2009.

Real Simple in other media

Applications

In December 2010, Real Simple launched its first application, "No Time to Cook?", on the iTunes Store sponsored by Sara Lee's Hillshire Farms. It targets iPhone, Android, and iPad users and features over 850 step-by-step recipes.[6]

In 2010, Real Simple added another app titled Real Simple To-Do Lists to its array of apps. To-Do Lists helps users organize their lives into lists.[7]

Additionally, on Mother's Day 2012, Real Simple created a Gift Guide app available on the Apple App Store that had a selection of items for people to buy. Users also had the option to donate to the launch partner, March of Dimes.[8]

Editor

  • Sarah Collins

Directors

  • Heather Muir—Beauty Director
  • Victoria Sanchez-Lincoln—Fashion Director
  • Dawn Perry—Food Director
  • Betsy Goldberg—Home Director

References

  1. ^ "eCirc for Consumer Magazines". Audit Bureau of Circulations. June 30, 2011. Retrieved December 1, 2011.
  2. ^ "The 20 Best Magazines of the Decade (2000–2009)". Paste. November 26, 2009. Retrieved August 10, 2015.
  3. ^ "Real Simple Media Kit" (PDF). Archived from the original (PDF) on September 5, 2013.
  4. ^ "Real Simple". TimeInc. Retrieved October 22, 2016.
  5. ^ Kelly, Keith J. (August 22, 2016). "Ogtrop latest editor to exit Time Inc". New York Post. Retrieved October 22, 2016.
  6. ^ Sara Lee's Hillshire Farms opts for in-app sponsorship to push smoked sausage, December 23, 2010.
  7. ^ Keeping It Real Simple on the iPhone , April 13, 2010.
  8. ^ Real Simple steps up mcommerce initiatives with shoppable Mother’s Day app , April 23, 2012.
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