Quantcast

Quantcast Corporation
Company type
Private
IndustrySaaS/PaaS (Software-as-a-Service / Platform-as-a-Service)[1]
Founded2006 (2006)
Headquarters
San Francisco, California
,
U.S.
Area served
International
Key people
ProductsQuantcast Platform
Quantcast Measure
Quantcast Advertise
ASN27281 Edit this at Wikidata
Websitequantcast.com

Quantcast is an American technology company, founded in 2006, that specializes in advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.[2][3][non-primary source needed]

History

Quantcast was launched in 2006.[4] The company was built on the belief that digital advertising requires reliable data to be successful. Initially the primary aim was to gather detailed, real-time insights on audience characteristics across the internet. By placing tags on digital content across the open internet, the firm measures metrics such as audience age and gender makeup, areas of interest and type, length and frequency of their engagement with certain types of content. This private information is made publicly available to be used by marketers and publishers to accurately understand their audience in granular detail.[citation needed]

In 2010, Quantcast's Publisher Program was the first syndicated online traffic measurement service to receive official accreditation from the Media Rating Council (MRC).[5]

In 2013, the company acquired MakeGood Software, an advertising technology startup that simplifies data management and reporting for online advertising campaigns.[6] The technology was subsequently integrated with Quantcast Advertise to enhance the reporting functions available for Quantcast campaigns. This nudged the company closer towards competition in the ad effectiveness category, which includes companies like Comscore.[7][8]

References

  1. ^ Vascellaro, Jessica E. (2009-07-06). "Quantcast Shakes up Ad-Targeting model". The Wall Street Journal.
  2. ^ McEleny, Charlotte (2018-01-25). "Quantcast takes its first leap into Asia, launching in seven new markets". The Drum. Archived from the original on 2026-05-19. Retrieved 2026-05-19.
  3. ^ "About Quantcast". Quantcast. Archived from the original on 2017-08-26. Retrieved 2017-08-28.
  4. ^ "Konrad Feldman Profile". Bloomberg Businessweek. Archived from the original on 2022-09-29.
  5. ^ Kaplan, David (2010-06-14). "Audience Measurement Firms Race To The Finish Line — But Not There Yet — Tech News and Analysis". gigaom.com. Archived from the original on 2014-04-07. Retrieved 2014-04-19.
  6. ^ Ha, Anthony (2013-01-08). "Quantcast Acquires Startup MakeGood To Improve Ad Data Aggregation | TechCrunch". TechCrunch. Archived from the original on 2024-12-27. Retrieved 2026-05-22.
  7. ^ Kaplan, David. (2013-01-08) Quantcast Acquires Ad Effectiveness Analyst MakeGood Software. Adexchanger.com. Retrieved on 2014-04-19.
  8. ^ Cook, John (2013-01-08). "Quantcast buys Seattle online ad startup MakeGood Software". GeekWire. Archived from the original on 2014-04-07. Retrieved 2026-05-22.

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