Pure Software

Pure Software
IndustrySoftware development tools
FoundedOctober 1991
FounderReed Hastings, Raymond Peck and Mark Box
FateMerged with Atria Software to form Pure Atria Corporation; subsequently acquired by Rational Software
SuccessorPure Atria Corporation
Headquarters
Sunnyvale, California
,
United States
ProductsPurify, Quantify, PureLink

Pure Software was an American software development tools company founded in October 1991 by Reed Hastings, Raymond Peck and Mark Box. Its flagship product was Purify, a debugging and memory leak detection tool for Unix software applications written in C. The company is notable as the first significant venture of Reed Hastings, who later co-founded Netflix.

History

Pure Software was founded in October 1991. Its original product, Purify, helped software developers detect memory errors and bugs in C programs by instrumenting compiled code to track memory usage at runtime. The company subsequently added complementary tools including Quantify, a performance profiler, and PureLink, a linker-based tool. Revenue doubled every year for four years,[1] and the company went public on NASDAQ in August 1995, led by Morgan Stanley.[2]

In August 1996, Pure Software merged with Atria Software to form Pure Atria Corporation.[3] In August 1997, Rational Software acquired Pure Atria, a deal that gave Hastings the capital to start his next venture.[4][5] The acquisition triggered a 42% drop in the stock prices of both companies.[6] Hastings was appointed Chief Technical Officer of the combined company,[6] but departed shortly after. He subsequently co-founded Netflix in 1997, later reflecting that management challenges at Pure Software had shaped his thinking about company culture.[7]

Notes

  1. ^ "SEC Info - Pure Atria Corp - 10-K405 - For 12/31/96 - EX-13". Fran Finnegan & Company. March 28, 1997. Retrieved 2008-01-10.
  2. ^ "Pure Software Inc. Announces Initial Public Offering Of Common Stock". Business Wire. August 2, 1995. Archived from the original on 2011-02-14. Retrieved 2008-01-10.
  3. ^ "Atria Software and Pure Software Become Pure Atria With Shareholder Approval of Merger". PR Newswire Association LLC. August 26, 1996. Retrieved 2007-12-01.[permanent dead link]
  4. ^ "Rational merger rattles Wall St". Cnet.com. April 7, 1997.
  5. ^ "Hot Growth Special Report 2006: 29 Netflix (NFLX)". Business Week. Archived from the original on May 26, 2006. Retrieved 2007-12-01.
  6. ^ a b Wall Street Journal. "Investors Pan Rational's Plan To Buy Pure Atria for Stock" by Don Clark. April 8, 1997.
  7. ^ Business Week. "Netflix: Flex To The Max" by Michelle Conlin. September 24, 2007.
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