Proper Cloth

Proper Cloth
Company type
Private
Founded2008; 18 years ago (2008) in United States
FoundersSeph Skeritt
HeadquartersNew York City
ProductsDress shirts
Websitepropercloth.com

Proper Cloth (stylized in all caps) is an American men's made-to-measure tailored clothing company founded in 2008. The company has headquarters in New York City and manufacturing in Vietnam.

Founding

The company was founded in New York City in the aftermath of the 2008 financial crisis with founder Seph Skeritt believing that by "eliminating retail overhead" the company could offer custom clothing at similar costs to off-the-rack.[1] The company's base price in 2011 was $89.[2]

Products

Proper Cloth is known for offering custom clothing through its Smart Size survey, physical showrooms (USA), wide array of standard sizes, and Home Try-On garments. [3] The company claims its "Smart Sizes" online survey allows users to receive "expertly tailored shirts" without visiting a tailor.[4] It customizes customer's clothing sizes based on their reported physical attributes, preferences, and demographics. [5] However, the New York Times described the results as "sew disappointing" following a trial.[6]

Its most popular item is the Supima cotton and spandex non-iron stretch shirt in white.[7] Items are manufactured in Vietnam.[8]

References

  1. ^ Buskirk, Eliot Van. "Startups Rise From Wreckage of NYC's Financial System". Wired. ISSN 1059-1028. Retrieved 2024-10-29.
  2. ^ Colman, David (2011-01-11). "The Circle of White". New York Times.
  3. ^ "25 Shirts That Belong in Every Man's Summer Wardrobe". Town & Country. 2024-06-10. Retrieved 2024-10-29.
  4. ^ Zax, David (2010-12-10). "Smart Sizes Nudge Lazy Men Towards Stylishness". Fast Company.
  5. ^ Velasquez-Manoff, Moises. "Can a Dress Shirt Be Racist? | Backchannel". Wired. ISSN 1059-1028. Retrieved 2024-10-29.
  6. ^ "We Tested Three Online Custom Tailors, and the Results Were Sew Disappointing". The New York Times. 2023-10-11. ISSN 0362-4331. Retrieved 2024-10-29.
  7. ^ Freed, Jeremy (2024-08-26). "The Five Dress Shirts Every Man Should Own, According to Expert Tailors". GQ. Retrieved 2024-10-29.
  8. ^ Tonti, Lucianne (2022-07-08). "'Not one shirt had ever fit them right': the rise of individualised fashion". The Guardian. ISSN 0261-3077. Retrieved 2024-10-29.

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