Playdium

Playdium
IndustryFamily entertainment centre
Founded1996
Number of locations
4
ParentCineplex Entertainment
Websiteplaydium.com
The former flagship Playdium location in Mississauga, Ontario was closed in 2020.

Playdium is a Canadian chain of family entertainment centres owned by Cineplex Entertainment. It currently consists of four locations in Ontario and Nova Scotia.

History

Playdium first launched on September 7, 1996, opening its first location in Mississauga, Ontario, Canada as Sega City @ Playdium. It was located near the Square One Shopping Centre and served as the chain's flagship location. The 11 acres (480,000 sq ft) centre cost CA$17 million to build and included an arcade, batting cages, go-karts and mini-golf. A partnership with Sega GameWorks, it featured many arcade games from that company such as Daytona USA, and eight-player racing setups for Indy 500 (as Virtua Indy) and Manx TT Super Bike.[1][2] In 1999, the centre was renamed to Playdium.

At its peak, the chain operated four Playdium locations: Mississauga (next to the Square One Shopping Centre), Toronto (next to Scotiabank Theatre Toronto), Edmonton (inside the West Edmonton Mall) and Burnaby (inside Metropolis at Metrotown and host of official Dance Dance Revolution tournaments in 2000 and 2001).[3][4] In 1997, Playdium also partnered with Famous Players to operate arcades as its cinemas, which were branded as TechTown.[5][6] Famous Players

In 2007, Playdium and Premier Amusements were acquired by Starburst Coin Machine. In turn, Starburst was acquired by Famous Players' current parent company Cineplex Entertainment in 2007, becoming Cineplex Starburst. After the subsequent acquisitions of Brady Distributing, Premier Amusements, Sega Amusement Works, and Tricorp Amusements, the company was rebranded as Player One Amusement Group (P1AG) in 2016.[7]

That year, Cineplex began to introduce a new entertainment centre chain known as The Rec Room, a concept targeting young adults featuring restaurant and lounge areas, an auditorium area for concerts and other shows, and attractions such as an arcade, axe throwing, and bowling.[8][9] In October 2017, Cineplex announced that it would relaunch the Playdium brand as a new chain of family entertainment centres, with plans to open 10 to 15 locations nationwide in medium-sized markets.[10]

The first location opened in Brampton in September 2019, followed by a location in Whitby in November 2019.[11][12] A Rec Room location opened at Square One Shopping Centre in 2019, redeveloping part of a former Target Canada store.[13] On October 15, 2020, it was announced that the original Mississauga Playdium would permanently close on November 1 due to a redevelopment of the area.[14] On February 20, 2021, Playdium opened its third location at Dartmouth Crossing in Dartmouth, Nova Scotia.[15] In December 2024, Playdium opened its fourth location at Fairview Mall in Toronto.[16]

Operations

The original main building in Mississauga was 40,000 square feet (3,700 m2) and included over 200 attractions. The arcade was previously curated into themed "communities" such as Contact, Music, Speed and Sports, but this is no longer the case.[17] Play credits for games were loaded onto a Playdium card and could be purchased in units to use at any time, or in time blocks of unlimited play. Some redemption games would award digital tickets to players that could then be exchanged for prizes. A few machines could not be played using time blocks.

A baseball dome, formerly with a Toronto Blue Jays partnership, operated year-round and had nine variable-speed batting cages. There was also a Megabytes fast food restaurant on the gaming floor and a full-service mezzanine diner. Megabytes featured marketing similar to Cineplex concession stands and Outtakes restaurants, though at lower prices, while also incorporating a selection of Pizza Pizza and Starbucks menu items.[18] Past cross-promotional partners included HMV Canada, the Toronto Blue Jays (indoor batting cages, baseball camps, and coupons on Blue Jays tickets), the Molson Indy Toronto (the 1.2 miles (1.9 km) outdoor go-kart track was formerly known as the Mario Andretti Racetrack), and Roots (the lounge was formerly known as the Roots Treehouse). The outdoors also include an 18-hole miniature golf, and Water Wars.

The current Playdium chain is a family entertainment centre concept targeting children and teens, derived from aspects of The Rec Room; it incorporates an arcade, restaurant areas, and larger-scale attractions that have included bowling, ropes courses, laser tag, and virtual reality games.[10][15][16][19]

Playdium Movie Magic

Playdium Movie Magic was a DVD video rental shop that operated using automated retail kiosks.[20] It launched in early 2011 and closed in late 2016. Competitors included Le SuperClub Vidéotron, Redbox and Zip.ca kiosks. Contrary to these, Playdium rentals were location-specific and could only be returned at the original kiosk where the DVD was rented.

See also

References

  1. ^ "Playdium announces first Canuck complex: Mississauga site". strategy. 1996-06-24. Retrieved 2017-10-03.
  2. ^ "Playdium partial to partnerships: Sees joint marketing as cornerstone of firm's strategy". strategy. 1998-04-27. Retrieved 2017-10-03.
  3. ^ "locations:hours". Playdium. March 31, 2001. Archived from the original on March 31, 2001. Retrieved February 1, 2017.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  4. ^ "Vancouver's Official Dance Dance Revolution Tournament". Konami. June 9, 2001. Archived from the original on June 23, 2001. Retrieved May 8, 2020.
  5. ^ Mathur, Meg (1998-05-04). "Special Report on Distribution and Exhibition: Exhibitors in expansive mood". Playback. Retrieved 2023-05-16.
  6. ^ "For the Record: Playdium signs TechTown deal". Strategy. 1997-02-03. Retrieved 2023-05-16.
  7. ^ "Ready Player One?". RePlay Magazine. 2017-02-01. Retrieved 2026-06-05.
  8. ^ "The Rec Room dining, entertainment centre targets Edmonton millennials". CBC News Edmonton. 2016-09-19. Archived from the original on 2016-09-20. Retrieved 2024-11-01.
  9. ^ "Roundhouse to get Cineplex 'social destination' for dining, entertainment". Toronto Star. February 23, 2016. Retrieved April 20, 2016.
  10. ^ a b "Cineplex to reboot Playdium brand with 10 to 15 new locations in mid-sized communities". The Canadian Press. Global News. 2017-10-02. Archived from the original on 2017-10-03. Retrieved 2024-11-02.
  11. ^ Johnson, Bryon (2019-09-20). "New Playdium opens in Brampton". Brampton Guardian. Retrieved 2024-11-02.{{cite news}}: CS1 maint: deprecated archival service (link)
  12. ^ Kelly, Tim (2019-11-11). "Whitby's Playdium features more than 90 games, a VR arcade, bowling, ropes course and much more". Whitby This Week. DurhamRegion.com. Retrieved 2024-11-02.{{cite news}}: CS1 maint: deprecated archival service (link)
  13. ^ "Massive New Entertainment Complex Coming to Square One Target Location in Mississauga". 15 May 2017.
  14. ^ "Mississauga's Playdium Park to permanently close Nov. 1". Global News. Retrieved 2021-05-08.
  15. ^ a b "Playdium finally opening at Dartmouth Crossing (6 photos)". HalifaxToday.ca. Retrieved 2021-05-08.
  16. ^ a b Landau, Jack (December 2024). "Entertainment complex with bowling and video games opens in Toronto mall". www.blogto.com. Retrieved 31 January 2025.
  17. ^ "Playdium creates order from chaos". Strategy. 2000-03-13. Retrieved 2017-10-03.
  18. ^ "Megabytes". www.playdium.com. Archived from the original on December 18, 2017. Retrieved December 11, 2017.
  19. ^ Patterson, Craig (2025-12-16). "Playdium to Open Largest Location at Vaughan Mills in 2026". Retail Insider. Retrieved 2026-06-05.
  20. ^ "Playdium Movie Magic DVD Rental Kiosks". August 15, 2016. Archived from the original on August 15, 2016.

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