PieShell

PieShell
IndustryCrowdfunding (food and beverage)
Predecessorfundafeast
FoundedJuly 2015
FounderCheryl Clements
Headquarters
New York City
,
United States
Websitepieshell.com

PieShell was a crowdfunding website for food and beverage start-ups. The company was based in New York City, USA, and was launched by Cheryl Clements in October 2016.[1]

After working as a senior project manager with SAP SE software, Clements identified an unmet need for early stage funding for food and beverage start-ups.[1][2][3] In 2014 she launched a food crowdfunding platform called Fund-A-Feast, which she rebranded as "PieShell" in 2016.[1]

The business name "PieShell" was a tribute to her mother's pie business.[1] The site launched with four campaigns that included a hot dog truck and a ketchup product.[1] In mid-2017, PieShell was hosting around 30 campaigns.[1]

PieShell requires anyone wanting to launch a campaign on the site to first pledge to another active campaign; this is to foster a sense of community.[1] A campaign is initially hosted on a private page, and must raise 25% of its fundraising target from people, with whom the people running the campaign have shared the link; once that milestone is reached, the campaign is made visible and open to the public.[1] People who give money can receive rewards from the campaign.[1]

The venture was financed in part by a GoFundMe campaign and initially operated out of a Spacious coworking space.[4][5] The site made money by keeping 6% of the funds raised in a campaign.[2]

References

  1. ^ a b c d e f g h i Roberts, Nina (May 31, 2017). "PieShell Wants To Be The Crowdfunding Site For Food StartUps". Forbes. Retrieved August 5, 2017.
  2. ^ a b Stern, Gary M. (November 21, 2016). "Crowdfunding site PieShell targets the food and beverage niche". New York Business Journal. Retrieved August 5, 2017.
  3. ^ Cortese, Amy (February 27, 2017). "PieShell Helps Food Entrepreneurs Raise Funding, Step by Step". Locavesting. Retrieved August 5, 2017.
  4. ^ Hagan, Shelly (April 3, 2017). "People Are Paying to Work From Bars and Restaurants". Bloomberg. Retrieved August 5, 2017.
  5. ^ Mechling, Lauren (January 26, 2017). "Meet the Classpass of Coworking". Vogue. Retrieved August 5, 2017.


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