Networked Insights
Company type | Venture |
|---|---|
| Industry | Data analytics |
| Founded | 1 January 2006  |
| Founder | Dan Neely |
| Headquarters | Chicago, Illinois , U.S. |
Number of employees | 150 |
Networked Insights Inc. is an analytics software company headquartered in Chicago, IL with additional offices in New York City and Madison, Wisconsin.[1] Founded in 2006 by entrepreneur Dan Neely, the company aims to help its customers make marketing and advertising more effective by capturing and analyzing social media conversations from blogs, internet forums, microblogs like Twitter and social networks like Facebook.[2]
Networked Insights’ technology platform, called 'Kairos', includes online analytical processing and social media measurement tools. Its software as a service analytics platform combines user-defined logic with multiple sources of network data and ability for intelligence gathering and analysis across open social media and private customer networks. The Networked Insights platform discerns engagement using semantic analysis around specific topics and themes relevant to a brand, differing from traditional social media monitoring in that it doesn't require users to manually read through content.[citation needed]
References
- ^ Cotton, Delo (29 September 2011), Networked Insights Secures $20 Million in Funding, Advertising Age, archived from the original on 1 November 2011, retrieved 22 November 2011
- ^ Kanaracus, Chris (27 March 2008), "Service aims to mine social networks for consumer insight", The Washington Post, archived from the original on 9 November 2012, retrieved 28 October 2009
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