Moda Operandi
Company type | Private |
|---|---|
| Industry | Fashion and leisure |
| Founded | 2010 |
| Founder | |
Key people | |
| Website | modaoperandi.com |
Founded in 2010 by Lauren Santo Domingo and Áslaug Magnúsdóttir, Moda Operandi is a New York-based e-commerce retailer carrying more than 1,000 brands and designers across fashion, fine jewelry, home and beauty.[1]
Originally conceived as an online trunk show business, Moda Operandi's founding proposition was to offer customers the kind of privileges previously only available to magazine editors: access to designers' full collections[1] and ordering full looks straight from the runway. The business model attracted luxury shoppers worldwide. Through Trunkshows, which are live for a limited time, customers can secure items months in advance by placing a 50-percent deposit.[2] The site offers access to designer pieces that might not become available in traditional luxury retail stores[3] and provides valuable information to designers, who use sales data to inform which pieces they produce for each season's commercial collection.[4]
Soon after, the company launched in-season fashion, giving customers access to available-now products. The retailer is known for its unique mix of established, contemporary, and emerging designers[2] from around the world, as well as exclusive pieces, collaborations and capsule collections[3]. Homeware launched in 2018 (followed by an in-house line, Moda Domus, in 2020)[4]. They started carrying a curated selection of beauty products in 2022[5].
Santo Domingo's point of view is central to the brand. "Lauren's Closet",[5] a selection of pieces with her seal of approval, is the site's most visited and highest-revenue-driving edit page. [6]
In January 2021, former Neiman Marcus executive Jim Gold was named interim CEO and was officially appointed to the position in May 2021.[7]
References
- ^ "Women's Designer Clothing Collections & Runway Fashion". Moda Operandi. 2026-02-12. Retrieved 2026-01-15.
- ^ "The Startup That Changed How Women Buy $10,000 Gowns". forbes.com. Archived from the original on 2016-04-28. Retrieved 2016-07-14.
- ^ "Moda Operandi: Click, Cash, Couture". Bloomberg. Archived from the original on 2014-08-27. Retrieved 2016-07-14.
- ^ "It's Lauren Santo Domingo's world. You can live in it too". The Washington Post. 2025-04-09. ISSN 0190-8286. Retrieved 2026-01-15.
- ^ "Lauren's Closet". Moda Operandi. Retrieved 2026-01-15.
External links
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