Mixbook

Mixbook
Company type
Private
Industryphoto books, Photograph-derived manufacture, photo sharing
Founded2006; 20 years ago (2006)
FoundersAndrew Laffoon, Aryk Grosz
Headquarters
Redwood City, California, U.S.
Number of employees
60[citation needed]
Websitemixbook.com

Mixbook is a photo book brand based in Redwood City, California offering customizable photo books, cards, calendars and home decor.

History

Co-founded in 2006 by Andrew Laffoon and Aryk Grosz,[1] the company was initially created to assist high school groups and students in crafting personal yearbooks. [2] The company launched its photo book editor tool in 2009 providing consumers the means to design fully customizable photo books. [3] In 2010, Mixbook added calendars and photo cards to its product line.

In 2011, Mixbook expanded its reach and revenue fourfold, acquiring Scrapblog and raising $10M from Level Equity. In 2012, Mixbook released new features to its photo book editor tool, enabling users to customize with Instagram photos. It also released a photo book app called Mosaic, which allowed users to build a book with photos found on their mobile device.[4] In 2013 the company launched a streamlined web-based photo book service called Montage.[5] In 2023 the company launched Mixbook Studio, a photo book builder that uses machine learning.[6]

Acquisitions

  • WedPics, acquired in 2017.[7]
  • Scrapblog, acquired in 2011 - Scrapblog had raised $11.5M from Steamboat Ventures and Longworth Venture Partners, Disney's venture capital arm [8]
  • Citrify[9]
  • Yobongo, acquired in 2012 - Yobongo had raised $1.35 million from True Ventures, Freestyle Capital, Mitch Kapor and others.[10] The Yobongo team helped develop Mixbook's mobile app, Mosaic.[11]

References

  1. ^ Fenn, Donna (2012-07-02). "Making Photo Books With a Social Spin". Inc.com. Retrieved 2016-06-06.
  2. ^ "7 Business Lessons from Mixbook CEO Andrew Laffoon". Free Enterprise.
  3. ^ "Mixbook Launches Upgrade to Online Photo Book Editor". This Blog Has Moved to Blog.Mixbook.Com. 2009-03-09. Retrieved 2016-06-06.
  4. ^ "Mixbook CEO: We create the story for you". CNBC. 4 November 2014. Retrieved 2016-07-07.
  5. ^ Perez, Sarah (19 November 2013). "Mixbook Debuts Montage, A Photo Book Builder Meant To Take Minutes, Not Hours". Retrieved 2016-06-06.
  6. ^ "Mixbook Adds AI Design Tools to its Photo Book Builder". PetaPixel. 17 October 2023.
  7. ^ "Mixbook Acquires WedPics, Leading Photo Sharing App For Weddings". December 13, 2017. Archived from the original on 2017-12-14. Retrieved 2017-12-14.
  8. ^ "Online Scrapbooking Platforms Consolidate: Mixbook Buys Scrapblog". TechCrunch. 18 January 2011. Retrieved 2016-06-06.
  9. ^ "How Mixbook's founders translated engineering smarts to entrepreneurial success". Yahoo! Small Business.
  10. ^ Gannes, By Liz (9 March 2012). "Yobongo to be acquired and shut down by Mixbook". Wall Street Journal.
  11. ^ "Now At Mixbook, Former Yobongo Team Reveals Mosaic, A Fast Way To Build Photobooks From Your iPhone". TechCrunch. 7 September 2012.

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