Limeroad

Limeroad
Type of businessPrivately held company
Type of site
E-commerce
Available inHindi, English
Area servedIndia
Founder(s)Suchi Mukherjee, Ankush Mehra[1]
CEOSuchi Mukherjee[2]
ParentV-Mart Retail
URLwww.limeroad.com
Commercialno
RegistrationRequired
Launched2012; 14 years ago (2012)
Current statusActive

Limeroad, stylized as LimeRoad is an Indian online marketplace,[1] owned by V-Mart Retail.[3] The company is based in Gurugram, Haryana.

It is India's first women's social shopping website.[4][5] It deals in clothing and accessories for women, men and kids.[6][7] The portal allows its users to create their own look on a virtual scrapbook by using its products and also allows users to earn from the scrapbook they create.[8][9]

Background

Limeroad was founded in 2012 by Suchi Mukherjee, Manish Saksena and Ankush Mehra as a fashion marketplace for women.[3][10][11] The company's name is inspired from Grand Trunk Road.[12][13]

The company raised US$5 million Series A round of funding from Matrix Partners and Lightspeed Venture Partners in 2012[14] followed by Series B round US$15 million in 2014[15] and Series C round US$30 million from Tiger Global, Lightspeed Venture Partners and Matrix Partners in 2015.[16]

In 2016, Limeroad came into partnership with the Madhya Pradesh Government's M.P. Laghu Udyog Nigam (MPLUN) to promote handloom and handicraft products online in India.[17]

Limeroad competes with e-commerce companies such as Amazon, Flipkart and Snapdeal, Myntra, Jabong, Roposo, Wooplr and Voonik.[8]

Awards

Year Award(s) Awarding organisation Result Ref.
2015 Coolest Start-up of the year Business Today (India) Won [18]
2015 Infocom Woman of the Year - Digital Business INFOCOM Won [19]
2016 Unicorn Start-up Award NDTV Won [20]
2017 ET Startup Award The Economic Times Nominated [10]

See also

References

  1. ^ a b "Non-Conformist Fashionista". Outlook. 2016-10-07.
  2. ^ Anand, Shelly (2016-04-18). "You need the fighter gene to succeed: Limeroad CEO is Suchi Mukherjee". India Today.
  3. ^ a b Chopra, Arushi (2016-11-17). "LimeRoad FY 2016 revenue more than doubles". Mint.
  4. ^ Sangwan, Sujata (2017-03-07). "LimeRoad Thrives Amidst A Bloodbath". BusinessWorld.
  5. ^ Singh, Priyanka (2013-05-23). "India's first social shopping platform exclusively for women Limeroad.com". The Times of India.
  6. ^ Mukherjee, Jui (2018-06-17). "We're in the business of dopamine: LimeRoad". Fortune.
  7. ^ "LimeRoad aims to revolutionise online shopping for men". The Free Press Journal. 2016-05-30.
  8. ^ a b Chengappa, Sangeetha (2018-01-20). "Fashion e-tailer Limeroad to empower 1.5 lakh women entrepreneurs". Business Line.
  9. ^ Chaudhary, Apurva (2013-09-27). "Limeroad Allows Users To Earn From Its Scrapbook Feature". Medianama.com.
  10. ^ a b Khan, Taslima (2015-06-21). "Different Looks". Business Today.
  11. ^ "मैग्जीन में छपी ज्वैलरी देखकर आया बिजनस आइडिया, अब अरबों का टर्नओवर" (in Hindi). Bhaskar.com. 2017-02-07.
  12. ^ Ram, Vidya (2015-11-02). "Limeroad: The new age Grand Trunk Road of fashion". The Financial Express.
  13. ^ Sachitanand, Rahul (2015-04-05). "How discovery startups like Limeroad, Wooplr, Tripoto are catching both consumers & investors' interest". The Economic Times.
  14. ^ Russel, Jon (2012-10-23). "India's LimeRoad, a new and innovative social commerce site for women, lands $5m Series A funding". Thenextweb.
  15. ^ Shu, Catherine (2014-05-08). "Indian Fashion Discovery Site LimeRoad Lands $15M Series B". TechCrunch.
  16. ^ Shu, Catherine (2015-03-30). "LimeRoad, A Fashion Scrapbooking Site Based In India, Scoops Up $30M Series C". TechCrunch.
  17. ^ "LimeRoad partners with MP Govt to offer handloom products online". The Economic Times. 2018-12-26.
  18. ^ "ET Startup Awards 2017: ET-Facebook woman ahead award goes to Falguni Nayar of Nykaa". The Economic Times. 2017-07-24.
  19. ^ Sachdeva, Sujata (2015-08-04). "LimeRoad's Shuchi Mukherjee bags 'Woman of the Year' award". FashionUnited.
  20. ^ "The (EM)POWER List 2018: Suchi Mukherjee". Verve (magazine). 2018-06-23.


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