KESC

For the power utility in Pakistan, see Karachi Electric Supply Corporation.

KESC
Broadcast area
San Luis Obispo, California
Frequency99.7 MHz (HD Radio)
Programming
FormatClassical
NetworkClassical California
Ownership
OwnerUniversity of Southern California
KUSC
History
First air date
June 1, 1991 (1991-06-01)
Former call signs
  • KWVD (1991)
  • KWWV (1991–1999)
  • KKAL (1999–2004)
  • KXTY (2004–2009)
Technical information[1]
Licensing authority
FCC
58653
ClassA
ERP285 watts directional
HAAT454 meters (1,490 ft)
Links
Public license information
WebcastListen live
Websitewww.classicalcalifornia.org

KESC (99.7 FM) is a non-commercial radio station licensed to Morro Bay, California, and broadcasting to the San Luis Obispo area. The station is owned by the University of Southern California and is part of its Classical California network.

History

The station first signed on June 1, 1991, as KWWV with a soft adult contemporary format.[2] and broadcast an adult contemporary music format. KWWV was acquired by Salisbury Broadcasting in 1994.[3] and by that year had flipped to hot adult contemporary.[4] KWWV in 1998 switched formats from new age/contemporary to rhythmic contemporary,[5] branding as Kiss.[6]

On September 27, 1999, American General Media (AGM), which managed the station for Salisbury, swapped KWWV's format and call sign with that of KKAL (106.1 FM), a country station.[7][8] The country format lasted less than a year on the new frequency, as American General flipped the station in August 2000 to a combination of hot talk and sports, anchored by the rights to Cal Poly Mustangs athletics.[9] For 2003, KKAL acquired local play-by-play rights to Los Angeles Dodgers baseball.[10] On June 28, 2004, AGM moved the KKAL call sign to 92.5 MHz, pairing it with a classic country format, and eliminated local news from the offering on the renamed KXTY.[11] The station had dropped sports by this point to feature an all-talk lineup.[12]

Mapleton Communications announced in September 2006 that it was purchasing KXTY and KWWV from Salisbury for $1 million.[13][14] However, this transaction was not completed. On August 20, 2007, Lazer Communications agreed to assume Mapleton's rights to purchase KXTY; by this point, the sale from Salisbury was valued at $1.2 million.[15] KXTY's talk programming ceased on November 16.[16] On November 19, Lazer changed the format of KXTY to Spanish adult contemporary music.

On February 11, 2009, the University of Southern California (USC) purchased KXTY for $1.2 million, adding the signal to its network of stations relaying KUSC, a non-commercial station in Los Angeles airing classical music. On May 13, 2009, the station began rebroadcasting KUSC's signal with new call letters KESC.[17] USC had previously attempted without success to buy KGDP-FM in the Santa Maria area.[18][19] The programming of KUSC and KDFC in San Francisco, also owned by USC, were combined as Classical California in 2026.[20]

References

  1. ^ "Facility Technical Data for KESC". Licensing and Management System. Federal Communications Commission.
  2. ^ "The FM Radio Station you've been waiting for goes on the air Saturday, June 1st at 12 Noon". The County Telegram-Tribune (Advertisement). May 31, 1991. p. A-12. Retrieved April 18, 2026.
  3. ^ "Directory of Radio Stations in the U.S." (PDF). Broadcasting and Cable Yearbook. New Providence, New Jersey: R.R. Bowker. 1996. p. B-48. ISBN 0-8352-3725-7. Retrieved September 5, 2018.
  4. ^ "Street Talk". Radio & Records. p. 64. ProQuest 1017272946.
  5. ^ "Street Talk: Rumbles, Pt. 2". Radio & Records. February 6, 1998. p. 33. ProQuest 1017302931.
  6. ^ Read, John A. (March 5, 1999). "Radio sale to KO county's only all-sports format". Five Cities Times-Press-Recorder. Pulitzer News Service. p. 3. Retrieved April 26, 2026.
  7. ^ "Briefs". Times-Press-Recorder. October 1, 1999. p. 1B. Retrieved April 26, 2026.
  8. ^ "Rumbles, Pt. 1". Radio & Records. October 1, 1999. p. 40.
  9. ^ Fairchild, Steve (August 16, 2000). "'Hot Sports' station to broadcast Eagles, Mustangs". Times-Press-Recorder. pp. B1, B2. Retrieved April 26, 2026.
  10. ^ Huff, Ryan (December 19, 2002). "Here's the pitch: Dodgers to KKAL: KVEC ends 44 years of radio game broadcasts". The Tribune. pp. A1, A6. Retrieved April 26, 2026.
  11. ^ Lynem, Julie (July 8, 2004). "Biz Buzz: Rossi may buy Pacific Home Do it center". The Tribune. pp. D1, D2. Retrieved April 26, 2026.
  12. ^ Cornejo, AnnMarie (July 7, 2004). "Biz Buzz: Local radio dial sees changes". The Tribune. pp. D1, D2. Retrieved April 26, 2026.
  13. ^ "By the Numbers" (PDF). Radio & Records. October 13, 2006. p. 12. Retrieved September 5, 2018.
  14. ^ "Biz Buzz: KPYG owner buys two local radio stations". The Tribune. September 23, 2006. p. C2. Retrieved April 26, 2026.
  15. ^ "Deals". Broadcasting & Cable. August 20, 2007. Archived from the original on August 24, 2008. Retrieved October 7, 2007.
  16. ^ White, Dawn (November 17, 2007). "KXTY-FM station goes off the air". The Tribune. p. B1. Retrieved April 26, 2026.
  17. ^ "KUSC Extends Central Coast Service" (Press release). Los Angeles: University of Southern California. Archived from the original on April 2, 2012. Retrieved September 5, 2018.
  18. ^ "Classical music to rock Central Coast". Santa Maria Times. October 31, 2008. p. B2. Retrieved April 26, 2026.
  19. ^ Margulies, Lee (May 28, 2009). "KUSC expands to San Luis Obispo". The Los Angeles Times. p. D2. Retrieved April 26, 2026.
  20. ^ "KUSC & KDFC Complete Combination Into Classical California". RadioInsight. February 17, 2026. Retrieved April 18, 2026.

35°21′40″N 120°39′25″W / 35.361°N 120.657°W / 35.361; -120.657

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