Invoke Solutions

Invoke
IndustryTechnology for market research
Headquarters
Boston
,
United States

Invoke is an American market research company.

The company is headquartered in the Boston area with offices in Los Angeles and metropolitan New York.

Market Research in the United States

By 2005 the company was headquartered in Massachusetts[1] and marketed online as a hybrid qualitative-quantitative research approach under the name Invoke LIVE. The ability to capture metrics while conducting discussion-based interviews at a large scale combines elements of focus groups, in-depth interviews, and online surveys into something completely different than any of the methods alone.

In 2010, eBay and Invoke were finalists at the IIR Explor Awards for research to provide feedback on eBay's Buyers and Sellers feedback system.[2][3]

Since 2017, Invoke has been focused on providing virtual market research services to companies in the media and entertainment industry.[4]

References

  1. ^ "Software as a market research provider". Mass High Tech. July 25, 2005. Retrieved December 13, 2013.
  2. ^ Mike Katz; Peter Mackey (April 2010). "How hybrid research allowed eBay users to give feedback on the feedback system". Quirk's Marketing Research Review. p. 26. Retrieved December 13, 2013.
  3. ^ "The Explor Awards Finalists: eBay and Invoke Solutions". Market Research Event blog. September 20, 2010. Retrieved December 13, 2013.
  4. ^ "Invoke – Media Play News". Retrieved 2021-01-21.

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