Insight Guides

Insight Guides
Parent companyAPA Publications
Founded1970; 56 years ago (1970)
FounderHans Johannes Hofer
Country of originUnited Kingdom
Headquarters locationLondon
DistributionSelf-distributed (UK)
Ingram Publisher Services (US)[1]
Woodslane (Australia)[2]
Publication typesGuide books
Official websitewww.insightguides.com

Insight Guides, founded by Hans Johannes Hofer, is a travel company based in London with offices in Singapore and Warsaw. It sells customised package tours as well as guide books. It also produces travel books, maps, globes, and travel gadgets for travelers.

In 2018, packaged tours represented 18% of revenue.[3]

History

Hofer's first book, published in 1970, was based on the island of Bali, and was funded by a local hotel. From there, he created over 400 guidebooks to over 100 destinations. The Insight Guides branding was first used in the 1980s.

Following its focus on Asian guides during the seventies, the company expanded into the Americas in the eighties. Insight Pocket guides were launched in 1991.[4] In the late 1990s, he sold his shares of the company to Langenscheidt KG.[5]

In 2014, Insight Guides and Berlitz Corporation Publishing were sold by Langenscheidt to APA Publications.[5] In 2016, the company began bundling digital media with purchases of print products.[6]

In 2017, APA bought Rough Guides from Penguin books.[7]

Products

Books

Insight Guides combines photos with magazine-style features written by locals.

Website

Insight Guides offers bookable trips planned by locals who live in their destinations. Travelers use the website to select where they want to go and then choose from the various trip itineraries on offer. Travelers can then either book the itinerary as it is or customise it.[8]

Podcast

Insight Guides runs a podcast called Insight Guides: The Travel Podcast, which was launched in May 2019 and is hosted by Zara Sekhavati. The first episode was about the history of the Panama Canal.

Mobile app

Insight Guides offers the Insight Guides Walking Eye mobile app, which is offered free with the purchase of a travel guide.[9]

References

  1. ^ Milliot, Jim (February 19, 2002). "Langenscheidt Agrees to Buy Berlitz Publishing". Publishers Weekly.
  2. ^ "Woodslane | Publisher | INSIGHT GUIDES". woodslane.com.au. Retrieved 2018-01-10.
  3. ^ Fox, Linda (December 11, 2018). "Rough Guides, online travel content and the Culture Trip Effect". Phocuswire.
  4. ^ "50th Anniversary" (PDF). APA Publications. February 2020. Retrieved 23 May 2020.
  5. ^ a b Trew, Marissa (September 26, 2016). "THE MILLENNIAL TRAVELLER: FROM CONTENT VETERAN TO TECH STARTUP, HOW INSIGHT GUIDES IS REIMAGINING ITS ROLE IN TRAVEL". Northstar Travel Group.
  6. ^ Herndon, Dave (January 19, 2018). "Surf's Up: Travel Books 201". Publishers Weekly.
  7. ^ "APA completes buy of Rough Guides, promising 'revitalisation'". The Bookseller. 3 November 2017. Retrieved 23 May 2020.
  8. ^ "Frequently Asked Questions". Insight Guides.
  9. ^ "Walking Eye". Insight Guides.

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