Flunch

Flunch
TypeSAS
IndustryRestaurant
FoundedLille, France (1971; 55 years ago (1971))
Headquarters
Villeneuve-d'Ascq
,
France
Number of locations
over 160
Area served
France
ProductsFast casual
ParentAgapes Restauration (Association Familiale Mulliez)
SubsidiariesPizza Paï
Amarine
Les 3 Brasseurs
So Good
Websiteflunch.fr

Flunch is a French cafeteria-style fast casual restaurant chain owned by the Agapes Restauration group which belongs to Association Familiale Mulliez group. It operates over 160 locations in France and also 6 in Italy.[1] Flunch restaurants are operated on a self-service basis, whereby customers directly access the food themselves.[2][3]

History

The first Flunch branch opened in the Englos shopping centre on the outskirts of Lille in 1971.

In 2014, there were approximately 180 restaurants.[4]

In 2018, the company had over 170 restaurants in France and other abroad in Italy, Spain, Portugal, Poland and Russia.[5]

In 2021, the company closed 39 restaurants and sold another 10.[6]

Slogan

  • 1997–2004 : On va fluncher
  • 1997–1999 : L'appétit vient en flunchant
  • 1999–2001 : Vous êtes bien dans notre assiette
  • 2004–2007 : Manger varié, c'est bien meilleur pour la santé
  • 2007–2009 : Flunch, le plaisir intensément
  • 2009–2015 : Fluncher, c'est mieux que manger !
  • 2015-2022 : Y'a que chez Flunch qu'on peut fluncher
  • Since 2022 : ici, c'est permis

Controversies

In 2006, Flunch lost a legal dispute concerning its use of a modified version of the song ''On va s'aimer'', written by Gilbert Montagné and Didier Barbelivien. The restaurant chain had adapted the refrain with the lyrics ''On va fluncher'' as part of an advertising campaign. The legal proceedings began in 1997 and lasted nine years. After two appeals to the French Court of Cassation, the authors ultimately prevailed on 5 December 2006. The courts based their decision on the principle of the inalienable moral right of authors to respect for the integrity of their work under French copyright law.[7]

References

  1. ^ "La cafétéria Leclerc passe sous l'enseigne Flunch". Ouest-France.fr (in French). January 10, 2014. Retrieved December 26, 2017.
  2. ^ C. B. "Edition de Metz ville | Metz : le restaurant Flunch ferme ses portes". Republicain-lorrain.fr. Retrieved 2017-12-26.
  3. ^ Jolibert, A.; Mühlbacher, H.; Flores, L.; Dubois, P.L. (2012). Marketing Management: A Value-Creation Process. Palgrave Macmillan. p. 310. ISBN 978-0-230-36367-0. Retrieved December 26, 2017.
  4. ^ Hinard, P. (2014). Omerta sur la viande. Documents Français (in French). Grasset. p. 8. ISBN 978-2-246-85092-2. Retrieved December 26, 2017.
  5. ^ "Réaction rapide pour une faille chez Flunch". Retrieved 1 December 2018.
  6. ^ "PSE chez Flunch : au moins 39 restaurants vont fermer, dont deux dans le Nord". lavoixdunord.fr. Retrieved 5 July 2021.
  7. ^ "Montagné et Barbelivien gagnent contre Flunch". Libération (in French). Archived from the original on 2024-11-27. Retrieved 2026-05-20.

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