Edthena

Edthena
Company type
Private
IndustryEducation technology
Founded2011; 15 years ago (2011)
FounderAdam Geller
Headquarters
San Francisco, California
,
U.S.
Area served
United States
Products
  • VC3 (formerly Edthena Video Coaching)
  • AI Coach
  • Observation Copilot
ServicesSaaS platform for teacher professional development
Websiteedthena.com

Edthena is an American education technology company based in San Francisco, California.

History

Edthena was founded in 2011 by Adam Geller, a former science teacher.[1][2] During its pilot year, Edthena partnered with Teach For America and teacher training programs at the University of Washington and the University of Michigan, recording more than 20,000 minutes of classroom video to help teachers in professional learning.[2]

Edthena later relocated to California. During the 2010s, Edthena expanded its user base to school districts and teacher preparation programs.[3] By 2021, it was serving institutions in more than 30 states. Also, in 2021, Edthena launched a US$1.5 million Innovation Fund to support new district partners with implementation costs.[4]

A 2023 study published in Humanities and Social Sciences Communications (Nature Portfolio) examined preservice teachers using Edthena for video-based self-reflection at King Saud University and found improvements in 11 of 14 targeted teaching competencies.[5]

In 2024, researchers at the University of Virginia and University at Albany received a $1.4 million grant from the Gates Foundation to develop AI models for analyzing classroom instruction, with Edthena founder Adam Geller as a co-investigator.[6]

Platforms

Edthena operates on a software-as-a-service (SaaS) model, licensing its platform to educational organizations via subscription or per-user fees. The original video coaching platform called Edthena facilitated video-based coaching, peer observation, and instructional rounds, which was later renamed as Edthena Video Coaching and recently as VC3.[2][7]

The video coaching platform enables teachers to upload classroom videos for timestamped feedback from peers and coaches.[7] The system supports various professional development activities, including formal evaluations and self-reflection.[8][9]

In 2024, Edthena released an upgraded platform, VC3, which introduced enhanced collaboration tools and analytics dashboards.[10]

AI Coach by Edthena was launched in February 2022. It is a virtual assistant that utilizes conversational AI to guide teachers through self-coaching cycles.[11] The tool prompts teachers with open-ended questions to encourage reflection and identifies key moments in lesson videos.[12] In 2024, Edthena partnered with Digital Promise to include science of reading content within AI Coach.[13]

Observation Copilot was introduced in 2025. It is an AI tool designed to assist school administrators by converting observation notes into structured feedback reports. The tool aligns narrative feedback with district teaching frameworks.[14][15]

Awards and recognition

Edthena has received multiple industry awards. In 2016, the video coaching platform won the SIIA CODiE Award for Best Professional Learning Solution.[16] District Administration magazine named it a "Top Product" in 2016 and 2022.[17]

In 2023, the AI Coach platform received an EdTech Breakthrough Award. In 2025, TIME and Statista included Edthena in their ranking of the "World's Top EdTech Companies 2025." Later that year, TIME named Edthena's AI Coach one of the "Best Inventions" of 2025.[18]

In 2025, Observation Copilot received a SmartBrief Education Readers' Choice Award.[19]

References

  1. ^ O'Donnell, GELLER, Adam with Annie Lewis. "Evidence of Practice: Playbook for Video-Powered Professional Learning". School Library Journal.{{cite web}}: CS1 maint: multiple names: authors list (link)
  2. ^ a b c "Edthena Offers Educators Targeted Teaching Feedback Online".
  3. ^ "Making Sense of Teacher Professional Development - EdSurge News". EdSurge. February 5, 2013.
  4. ^ "New $1.5-Million Innovation Fund Supports Video Coaching and Video Observation Initiatives". the Learning Counsel.
  5. ^ Alamri, Hamdan A.; Alfayez, Abdulaziz A. (October 27, 2023). "Preservice teachers' experiences of observing their teaching competencies via self-recorded videos in a personalized learning environment". Humanities and Social Sciences Communications. 10 (1): 745. doi:10.1057/s41599-023-02260-2 – via www.nature.com.
  6. ^ "UVA Education and Engineering Researchers Leverage AI to Improve Classroom Teaching | UVA School of Education and Human Development". education.virginia.edu. December 17, 2024.
  7. ^ a b Petrilli, Michael J. (June 26, 2024). "Next-Gen Classroom Observations, Powered by AI".
  8. ^ Weiss, Eric (January 6, 2022). "Top product: Edthena video observation and collaboration platform".
  9. ^ Lucius, Brandon (April 18, 2022). "Virtual Coaching Model Sees Greater Fellow Growth".
  10. ^ Ascione, Laura (December 11, 2024). "A look at one school's innovative approach to PD".
  11. ^ Will, Madeline (February 14, 2025). "Can AI Effectively Coach Teachers?" – via www.edweek.org.
  12. ^ "Edthena Launches AI for Teacher Professional Development". GovTech. February 10, 2022.
  13. ^ "Edthena, Digital Promise Combine 'Science of Reading' Resources for Teachers". THE Journal.
  14. ^ "Edthena Launches AI-Powered Classroom Observation Tool -". THE Journal.
  15. ^ "The free Observation Copilot app helps principals instantly turn classroom notes into framework-aligned teacher feedback". the Learning Counsel.
  16. ^ "Winners".
  17. ^ "Edthena". December 22, 2022.
  18. ^ "Edthena AI Coach: The Best Inventions of 2025".
  19. ^ "Edtech 2025: SmartBrief Readers' Choice Awards".

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