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• Comment: In accordance with Wikipedia's Conflict of interest guideline, I disclose that I have a conflict of interest regarding the subject of this article. RorySolow (talk) 01:43, 21 February 2026 (UTC)

Rory Watts (born 15 March 1985) is an English product designer, music producer and social entrepreneur.

Musically, he is known as SoLow Sound System.^[1][2][3][4]. He performed regularly at Ministry of Sound, Pacha, Egg London and other London venues in the 2010s^[5]. He is a published artist with releases signed to Sickdance LA^[6] and Shibumi Records^[7]. He is also the founder of Shibumi Records^[8]

Watts began his career in social enterprise by founding the charity Good Story^[9][10], with a mission to help young talented people earn a living from their talents. Good Story was founded after the highly publicised death of Rory's sister^{[11][12][13][14]} in an accident in Chamonix, France in 2012. Led by Watts, the charity organised a Festival of Creativity in Suffolk, UK in 2014^[15][16]. He published a memoir of the experience titled Grief, Gratitude & Sanity in 2023^[17]. Good Story merged with the charitable organisation New Deal of the Mind, also known as The Creative Society in 2018.

Subsequently, during the COVID-19 pandemic, Watts founded Knock Technology Limited^[18][19], with a mission to make remote communication easier for all, especially those with a neurodivergent condition. In 2024, he founded Shibumi Records^[20], with a mission to help talented musicians navigate and succeed in the music industry.

Rory has written extensively on the topic of product design, with articles and presentations featured on Quora, SlideShare^[21], Medium^[22] and more. Examples of his work can be seen on Contra^[23], YunoJuno^[24], Dribbble^[25] and more.