Submission declined on 21 November 2025 by Niafied (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Niafied 6 months ago. Last edited by OpalYosutebito 26 days ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 31 August 2025 by Gheus (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. Declined by Gheus 9 months ago.

Submission declined on 31 July 2025 by Easternsahara (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources. Reliable sources include: reputable newspapers, magazines, academic journals, and books from respected publishers. Unacceptable sources include: personal blogs, social media, predatory publishers, most tabloids, and websites where anyone can contribute. Replace any unreliable sources with high-quality sources. If you cannot find a reliable source for the material, it should be removed. Declined by Easternsahara 10 months ago.

Submission declined on 17 July 2025 by Bakhtar40 (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. Declined by Bakhtar40 10 months ago.

Submission declined on 17 July 2025 by Qcne (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. Declined by Qcne 10 months ago.

• Comment: Most of your sources pass, but remove any sources from Sendible themselves because Wikipedia prioritizes verifiability from independent sources over truth. Any information dependent on sources from Sendible themselves can also be deleted if you can not find replacements to the Sendible sources. Once you have done that, this will probably get accepted. 🇪🇭 Easternsahara U T C 20:07, 31 July 2025 (UTC)

• Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. TamaraBiljman (talk) 11:12, 17 July 2025 (UTC)

Sendible is a social media management platform based in London, United Kingdom. It provides tools for managing social media presence for businesses, digital marketing agencies, and brands. The platform includes features such as campaign reporting, content scheduling, content libraries, and white-labeling^[1][2][3]

Founded in 2009 by Gavin Hammar, Sendible operated as a bootstrapped company before its acquisition by Traject, an ASG-backed software group, in 2021.^[4]

Sendible's development began in London. Some sources cite 2008 as the year founder Gavin Hammar began platform development^[5], while others, including Sendible's official website and Localogy, list 2009 as the official founding year.^[6] The company's origins involved Hammar acquiring a second-hand server for a nominal sum and connecting it to his home router.^[5] Sendible initially offered a free service for scheduling emails, generating revenue through advertisements. This led to a user base of 20,000 users following media mentions.^[5]

Sendible evolved from a basic publisher to include expanded features.^[1] This enabled management of multiple clients, social profiles, and campaigns from a single interface. By 2016, Sendible's growth reportedly plateaued. The Telegraph reported that Sendible was presented as a UK-based alternative to platforms like Hootsuite.^[7]The company shifted its marketing approach by featuring employee faces and emphasizing customer interactions.^[5] This approach reportedly resulted in increased engagement by 2018.^[5]

Sendible's first major ownership change occurred on March 9, 2021, when it was acquired by Traject.^[6][8] Traject is a marketing technology holding company backed by ASG (Alpine Investors).^[9] This acquisition was Traject's fourth social media company and its tenth overall acquisition.^[6] The acquisition provided Sendible with stability and resources for growth.^[8] During this phase, Sendible reportedly reached "8 figures in recurring revenue" and had "over 30,000 users and 50 employees".^[5]

Following the acquisition, Gavin Hammar remained with the company for a transition period.^[10] He departed Sendible in early 2022 to launch StoryPrompt.^[5] Katelyn Sorensen, previously VP Sales & Marketing at Traject, was appointed as the CEO of Sendible.

A subsequent change in ownership occurred on October 22, 2025, when Sendible was acquired by Total Specific Solutions (TSS), a software company that operates under Topicus.com.^[11] The acquisition was TSS's eleventh in the UK & Ireland region^[11]. Sendible continued operating as an independent business unit, adhering to TSS's "buy-and-hold-forever" strategy.^[11] At the time of the acquisition by TSS, Nico Watson's role was confirmed as Managing Director of Sendible.^[11]

Sendible operates as a social media management dashboard, a centralized platform for businesses to manage their online presence. The platform includes features for managing social media across multiple platforms,^[1] including Instagram, Facebook, X (formerly Twitter), LinkedIn, Google Business Profiles, YouTube, TikTok, Threads and Bluesky.^[12][13]

PCMag reviewed Sendible, noting its ease of use, white-labeling options, and campaign reporting features.^[2] TechRadar Pro also noted Sendible for its content calendar capabilities.^[14]

Sendible is owned by Traject.^[15] Traject is backed by ASG (Alpine Software Group).^[9] The executive team includes Rich Scanlon (Chairman), Nico Watson (CEO), Stephanie Schnoes as Director of Finance, Hervé Nioche as Chief Technology Officer (CTO), and Heather Martoglio as Director of Customer Experience.

The reported employee count varies: Tracxn lists 35 employees as of December 2023,^[4] Localogy reported 47 in March 2021,^[6] and founder Gavin Hammar mentioned "50+ employees" pre-acquisition.^[5]

Sendible operates as a remote-first company with a multi-location distributed team, while maintaining a base in central London.^[6]

Sendible operates in the social media management software market. Its direct competitors include Hootsuite, Buffer, Sprout Social, Agorapulse, and Social Pilot.^[4][16] HubSpot lists Sendible among social media management tools for businesses, citing its publishing and client collaboration features.^[17] Tech.co also includes Sendible in its list of social media management tools for small businesses.^[13]

Sendible serves a reported user base of "30,000+ marketers",^[5] and is listed 111th out of 1299 by Tracxn.^[4] It has a 4.5/5 rating on G2^[18] and it named it one of its top 10 tools.^[19] VentureBeat reported in 2017 that Sendible was listed #1 in customer satisfaction for social media management on G2 Crowd.^[20]