Draft:RedTrack

RedTrack
Company type
Private
IndustryMarketing technology; Adtech; SaaS
Founded2017 (product); 2019 (incorporated)
FounderVladyslav Zhovtenko; Artyom Shpakov; Vladimir Vassilevski
HeadquartersVilnius; Warsaw; Nicosia
Number of employees
63 (August 14, 2025)
Websitewww.redtrack.io

RedTrack (operating as Redtrack Technologies Ltd.) is a technology company that provides a cloud-based performance advertising tracking, attribution, analytics, and automation platform.[1][2]

History

RedTrack began in 2017 as a SaaS product developed under Affise.com.[3][4] In 2018, the RedTrack.io web application was launched. The product was born from the market's shift away from cookie-based tracking toward first-party data.[2] In 2019, the product was spun off from Affise.com and Redtrack Technologies Ltd. was incorporated as an independent company.

In August 2020, RedTrack closed a €425,000 seed round.[5] In 2021, the company added an integration with Shopify to expand its e‑commerce capabilities.[6] In May 2022, RedTrack completed a Seed Plus round led by Presto Ventures.[7]

In October 2024, the company raised $3.2 million in a Series A round led by Lead Ventures, with participation from InstaVC, Iron Wolf Capital and angel investor Balazs Gandera.[8][4][9] During 2024 the group restructured under a U.S.-registered holding, Redtrack, Inc.[10][11] In 2025, RedTrack introduced AI agents to assist media buyers and launched RedTrack Relay, a free product that enables Conversion API integrations and basic ad tracking for e‑commerce owners.[12][13]

Products and services

RedTrack provides an integrated platform combining data infrastructure, analytics, and automation for tracking, attribution, and campaign management across major advertising channels.[9]

The company also has a free product targeted at e‑commerce businesses that provides official integration with the Meta Conversion API, basic multichannel reporting using UTM parameters, and fundamental attribution features.[14] It also develops AI-based setup tools, support agents, and automated analytics features.[15][10][16]

References

  1. ^ "How to put creativity back into media buying". www.performancemarketingworld.com. Retrieved 2025-09-03.
  2. ^ a b Schwarz-Musch, Alexander; Tauchhammer, Alexander; Guetz, Bernhard (2025-03-06). Digital Advertising in the Post-cookie Era: Strategic Campaign Planning Across the Customer Journey. Springer Nature. ISBN 978-3-658-47100-2.
  3. ^ Shkurak, Liudmyla. "Lithuanian company RedTrack raises $3.2M in Series A round led by Lead Ventures". en.ain.ua. Retrieved 2025-09-03.
  4. ^ a b "RedTrack raises $3.2M to equip media buyers with analytics". Tech.eu. 2024-10-09. Retrieved 2025-09-03.
  5. ^ Tucker, Charlotte (2020-08-03). "Vilnius-based adtech RedTrack raises €425K to make advertising more efficient". EU-Startups. Retrieved 2025-10-02.
  6. ^ Ionescu, Irina (6 December 2021). "RedTrack announce integration with Shopify". thepaypers.com. Retrieved 2025-10-02.
  7. ^ Metingil, Nurcin (2022-06-24). "European VC firm announces the final close of its €30M Fund II to help CEE-based startups grow". ArcticStartup. Retrieved 2025-10-02.
  8. ^ Marzo, Stefano De (2024-10-09). "Vilnius-based RedTrack raises €2.9 million to equip media buyers with AI-powered analytics and automation". EU-Startups. Retrieved 2025-09-03.
  9. ^ a b Prabhu, Abhinaya (2024-10-09). "RedTrack raises $3.2M for AI-driven ad tracking and automation platform — TFN". Tech Funding News. Retrieved 2025-09-03.
  10. ^ a b "Startup of the Day: RedTrack, a Lithuanian marketing solution". en.ain.ua. Retrieved 2025-09-03.
  11. ^ Palchynska, Aleksandra Wirth & Lisa. "100 must-watch European startups featured by Vestbee in 2024". vestbee.com. Retrieved 2025-09-03.
  12. ^ Ueland, Sig (2025-04-24). "New Ecommerce Tools: April 24, 2025". Practical Ecommerce. Retrieved 2025-10-02.
  13. ^ "RedTrack Launches AI Agents for Media Buyers". Martechvibe. 2025-04-23. Retrieved 2025-10-02.
  14. ^ "RedTrack launches AI Agents to simplify decisions for media buyers". Marketing Tech Insights. 2025-04-16. Retrieved 2025-09-03.
  15. ^ "RedTrack Launches AI Agents for Media Buyers". Martechvibe. 2025-04-23. Retrieved 2025-09-03.
  16. ^ Ueland, Sig (2025-04-24). "New Ecommerce Tools: April 24, 2025". Practical Ecommerce. Retrieved 2025-09-03.
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