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PBL Partners AB is a Swedish management consulting and investment firm headquartered in Solna, Stockholm County. The company operates as a strategic advisor and active owner, focusing on digital transformation, enterprise architecture, and the development of proprietary technology ventures.

Modeled on principles of active ownership and industrial value creation, the firm combines strategic management consulting with the incubation of scalable technology platforms. Its flagship portfolio venture is Opplens, an AI-driven procurement platform.

PBL Partners AB was founded on May 19, 2025, and registered as a private limited company (Aktiebolag) on June 5, 2025. The company was established by Payam Haerifar with a dual mission: to provide high-level strategic advisory services to enterprises navigating complex technological shifts, and to build and scale sustainable technology businesses.

The firm's philosophy aligns with long-term value creation, leveraging technology and human ingenuity to solve complex business challenges. Unlike traditional consultancies that focus solely on advisory, PBL Partners adopts an operational approach to its engagements and investments, aiming to bridge the gap between business strategy and technical execution.

As part of its strategy to build strong, sustainable businesses, PBL Partners develops and manages proprietary platforms.

Opplens (marketed as Opplens.com) is a SaaS (Software as a Service) platform incubated and developed by PBL Partners. It functions as a specialized decision support system designed to address the "unlevel playing field" in the European public procurement market.

Function: The platform utilizes Artificial Intelligence to cluster opportunities, predict bid success probabilities, and automate the tender monitoring process for SMEs.

Support: In October 2025, the Opplens project was awarded funding from Vinnova, Sweden's government agency for innovation, under the "Innovativa Startups 2025" program, validating its potential to democratize access to public tenders.^[1]

Beyond its proprietary ventures, PBL Partners provides strategic consulting services to external clients, focusing on:

Digital Transformation: Guiding C-level executives on adopting AI and emerging technologies to secure competitive advantages.

Enterprise Architecture: Integrating complex systems such as ERP and CRM to optimize operations.

Strategic IT Planning: Aligning technology investments with long-term commercial goals.

The firm is led by Payam Haerifar, who serves as CEO and Founder. Haerifar is a programme manager and digital transformation specialist with a background in the telecommunications and retail sectors.

Prior to establishing PBL Partners, Haerifar held senior management roles at MTN, where he oversaw large-scale enterprise applications and digital platform developments. He holds a DBA, an MBA in Finance from the University of Derby, and a Bachelor of Science in Electrical Engineering from K. N. Toosi University of Technology.

PBL Partners AB is registered in Sweden with organization number 559533-7048. The company is headquartered in Solna, Sweden, and holds F-tax and VAT registration.

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