Draft article not currently submitted for review. This is a draft Articles for creation (AfC) submission. It is not currently pending review. While there are no deadlines, abandoned drafts may be deleted after six months. To edit or make changes to this draft, simply click on the "Edit" tab at the top of the window. To be accepted, a draft should: Show the subject qualifies for a Wikipedia article by using multiple sources that meet four criteria. The sources should be (1) reliable (2) secondary (3) independent of the subject (4) talk about the subject in some depth. For some topics, there are alternative criteria. Be written from a neutral point of view Respect copyright and do not plagiarize. Do not copy-paste. It is strongly discouraged to write about either yourself or your business or employer. If you do so, you must declare it. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Last edited by Bearcat (talk | contribs) 59 days ago. (Update) Submit the draft for review!

OMGYES is an online educational resource focused on the science of women's sexual pleasure. Developed by For Goodness Sake, a research and digital health company, OMGYES presents findings from large-scale peer-reviewed research through video demonstrations and interactive content.^[1][2]

The platform was developed in partnership with researchers from Indiana University and Yale University, and has been the subject of multiple peer-reviewed studies published in academic journals including The Journal of Sex Research and PLOS ONE.^[3] Psychology Today described it as "the Khan Academy of the clitoris."^[4]

OMGYES was founded by Rob Perkins and Lydia Daniller.^[5][6] The platform launched in 2015,^[7] originating from a research collaboration with researchers at Indiana University's School of Public Health, focused on women's sexual pleasure, an area the researchers considered understudied in peer-reviewed literature. The platform received $4.6 million in research funding.^[8]

In 2015, a nationally representative survey of 1,055 women aged 18 to 94 was conducted using the GfK KnowledgePanel, a U.S. probability sample. Findings from this foundational survey were published in 2017 in the Journal of Sex & Marital Therapy, representing one of the first large-scale, nationally representative studies of women's specific techniques for sexual pleasure and orgasm.^[9] The research was described by Psychology Today in December 2015 as a partnership with Indiana University researchers Debby Herbenick and Brian Dodge.^[10]

In February 2016, actress Emma Watson publicly endorsed OMGYES during a conversation with feminist author Gloria Steinem at the Emmanuel Centre in London, stating: "A friend told me about this website called OMGYES, which is dedicated to female sexuality. I wish it had been around longer."^[11][12] The endorsement generated widespread media coverage, including features in GQ,^[13] The Guardian,^[14] and Wired.^[15]

OMGYES partnered with researchers at Indiana University and Yale University to conduct large-scale empirical studies on women's sexual experiences. These studies include nationally representative surveys and thousands of in-depth interviews with women aged 18 to 95, focusing on specific techniques women use to experience greater sexual pleasure.

The 2017 Journal of Sex & Marital Therapy study, led by Debby Herbenick and colleagues, found that women reported highly diverse preferences for genital touch in terms of location, pressure, shape, and pattern.^[16] The study received coverage from science outlets including ScienceDaily and EurekAlert.^[17]

A 2021 study published in The Journal of Sex Research, led by Devon Hensel at Indiana University in direct partnership with OMGYES, assessed the feasibility, acceptability, and preliminary efficacy of the OMGYES platform as an educational intervention. In the study, 870 adult women explored the OMGYES resource over a four-week period. Results showed statistically significant, large effect-size improvements in participants' knowledge of their own pleasure preferences, confidence, and self-reported quality of sexual experiences during both solo and partnered sex.^[18] Indiana University's news office reported on the study, describing it as the first peer-reviewed evaluation of the platform.^[19]

OMGYES has produced research reports based on large-scale nationally representative surveys. The Second OMGYES Pleasure Report surveyed 3,017 American women aged 18 to 93 and provided the dataset for multiple peer-reviewed publications, including studies on techniques for making vaginal penetration more pleasurable^[20] and research on anal touch techniques.^[21] The four techniques identified — Angling, Rocking, Shallowing, and Pairing — were named by OMGYES and covered by science media outlets including Scimex and Science Codex.^[22][23]

OMGYES received widespread international media coverage following its launch and the 2016 Emma Watson endorsement. The Guardian described the platform as aiming to "demystify" female sexual pleasure through frank, educational content.^[24] Wired framed it as a science and technology story, covering the platform's data-driven approach to sex education.^[25] Psychology Today called it "warm, wise, tasteful and fun" and described it as "the Khan Academy of the clitoris,"^[26] while The Times placed it at the forefront of "the next wave of an unfinished sexual revolution."^[27]

GQ (US and UK editions),^[28][29] HuffPost,^[30] Metro,^[31] and The Independent^[32] also covered the platform.

The Guardian returned to OMGYES in a 2023 feature on the rise of the sexual wellness industry, noting the platform had grown to more than one million users and describing it as part of a broader cultural shift toward evidence-based approaches to sexual health.^[33] The Los Angeles Review of Books published a critical essay in 2021 examining OMGYES as a commercialized sexual wellness product, noting its cultural significance while analyzing its business model.^[34]

OMGYES and its research have been cited in peer-reviewed literature on sexual health and education. A 2025 scoping review in Archives of Sexual Behavior cited OMGYES in the context of pleasure-inclusive sex education for adolescents and young adults.^[35]

A 2026 pilot study presented at the American Psychosocial Oncology Society Annual Conference evaluated OMGYES as a digital sexual health intervention for cisgender female adolescent and young adult (AYA) cancer survivors; among participants who completed the program's initial modules, 100% rated the intervention as feasible, acceptable, and appropriate.^[36]

OMGYES presents its research findings through video demonstrations featuring real women discussing and demonstrating specific techniques for sexual pleasure. Topics covered include various approaches to touch, arousal, and techniques associated with orgasm. Content is available in multiple languages. The platform is available for a one-time purchase, with multiple offerings at different price points.

OMGYES is produced by For Goodness Sake (also known as FGS), a research and digital health company. For Goodness Sake partners with researchers at Indiana University, Yale, and other academic institutions to conduct peer-reviewed research on human sexuality and intimacy, which it publishes as publicly accessible educational resources.

• Orgasm gap
• Female sexuality
• Sex education in the United States
• Indiana University School of Public Health
• For Goodness Sake

• Official OMGYES website
• For Goodness Sake official website

Category:Sexual health Category:Sex education Category:American websites