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Muzika.hr is a Croatian online music magazine and media platform, generally considered the leading music journalism outlet in Croatia and the wider Adriatic region. Founded in the early 2000s, the platform focuses on music journalism, concert coverage, artist interviews, and analysis of both regional and international music scenes.

Muzika.hr was launched in 2001, initially as a student initiative dedicated to reporting on concerts and new music releases in Croatia. What started as a non-commercial student idea to cover concerts transformed into a professional media enterprise over the following years by one of the founders, music journalist and entrepreneur, Croatian music journalist and entrepreneur Edo Plovanić.^[1]

Over two decades, Muzika.hr evolved into a highly-read music portal in Croatia. The platform developed comprehensive coverage spanning popular, alternative, and independent music, alongside broader music-related cultural topics. By 2013, the portal had published over 40,000 articles and reported achieving approximately 200,000 unique visitors monthly.^[2] As of the mid-2010s, the platform reported reaching 1.5 million users annually, with a monthly social media reach exceeding 3 million.^[1]

Muzika.hr publishes a diverse range of content including:

• News and reporting on music releases, artist activities, and industry developments
• Album and concert reviews covering both local and international performances
• In-depth interviews with musicians and industry professionals
• Festival coverage including major events such as Sziget Festival, Exit Festival, INmusic Festival
• Opinion pieces and analysis on music culture and industry trends
• Music industry topics including digital media, cultural policy, and copyright issues

The platform extensively covers Croatian and regional artists while maintaining robust coverage of international performers and global music trends.

Muzika.hr has established partnerships with major international artists and events, including concerts by U2, Metallica, Nile Rodgers, Bon Jovi, and Depeche Mode, as well as festivals such as Exit Festival, Waves Vienna, MENT Ljubljana and Tech Open Air Berlin.^[1]

Through its affiliated content and influencer lab, Hare Agency, Muzika.hr has developed music-related campaigns for brands including HBO, Deezer, Red Bull, Molson Coors, Heineken, A1 Telekom Austria, and the Croatian National Tourist Board. These projects include TV show for Nova TV about music festivals and digital campaigns.^[2]

In 2013, Muzika.hr received the Status Award for Music Promotion, a special recognition from the Croatian Musicians' Union (Hrvatska glazbena unija). This award honored the platform's contribution to promoting music and supporting the Croatian music community.^[3]

The portal has been cited by major Croatian and regional media outlets including Jutarnji list, Večernji list, Index.hr, Dnevnik.hr, RTL, Nova.rs and Novi list in relation to music journalism and expert commentary.^[4]

Edo Plovanic from Muzika.hr have served on various committees and juries, including the Kultura Nova foundation committee^[5] and the Milan Mladenović Award jury.^[6] The platform has also been represented at international music industry conferences such as Waves Vienna (Austria), PIN Conference (North Macedonia), MENT Ljubljana (Slovenia), and Kontakt Conference (Serbia).^[7][8]

Edo Plovanić is a Croatian music journalist, entrepreneur, and cultural innovator who founded and continues to edit Muzika.hr.^[9] His career includes:

• **Media and Academia:** Lecturing on new media and digital communication at the University of Zagreb and authoring music-focused television programming.^[1]
• **Entrepreneurship:** Founding Hare Agency, and co-founding a venue management company that operated Stereo dvorana and Tunel music bar in Rijeka.^[10]
• **International Work:** Mentoring innovations for women's empowerment at the United Nations in New York^[11] and contributing to Rijeka's successful bid for European Capital of Culture 2020.