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Submission declined on 26 February 2026 by SnowyRiver28 (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. Declined by SnowyRiver28 3 months ago.

HommeFace is an American men's skincare and grooming brand founded in 2018 and is headquartered in Los Angeles, California. The company focuses on simplified skincare routines for men and develops products manufactured in South Korea, reflecting the influence of Korean cosmetic technology and formulation practices.

HommeFace sells its products primarily through e-commerce channels, including its official website and online marketplaces.

HommeFace was founded in 2018 by entrepreneur Patrick Hong,^[1] who serves as both the Chief Executive Officer and President. The brand was created to address what the founder perceived as a lack of simple, effective skincare solutions designed specifically for men. From its inception, the brand focused on developing plant-based, vegan, and cruelty-free products packaged with step-by-step labeling for a hassle-free routine. Early marketing efforts emphasized straightforward packaging, clean formulations,^[2] and the distribution of complimentary product samples to introduce customers to the line.

HommeFace produces men's skincare products including facial cleansers, creams, and treatment formulations intended for daily use.^[3] The brand is known for its simple and straightforward packaging, with products labeled by the step in the skin care routine, product sampling, and clean formulations. HommeFace became Leaping Bunny certified in 2019.^[4]

The brand emphasizes:

• Simplified skincare routine sets.^[5][6]
• Dermatologically tested formulations.
• Products developed with Korean cosmetic manufacturing partners.
• Use of ingredients associated with hydration and skin barrier support.^[3]

HommeFace operates primarily through a direct-to-consumer model, with additional sales through third-party e-commerce platforms such as Amazon. The company's strategy includes maintaining a limited number of products while focusing on repeat purchase behavior and customer retention.

HommeFace products are manufactured in the U.S. and South Korea through third-party cosmetic manufacturers. South Korea is widely recognized as a global center for cosmetic research and innovation, particularly in skincare formulations. The company has indicated plans to expand its involvement in formulation development and manufacturing partnerships as part of its long-term growth strategy.

HommeFace operates within the men's grooming and skincare industry, a segment that has experienced growth due to increasing consumer interest in personal care and wellness products for men.

The brand positions itself as a boutique skincare company with a focus on practicality and product simplicity rather than extensive product lines.

The brand has received coverage in independent, reliable secondary sources, and is often featured in lifestyle and consumer publications.^[1]

• Forbes included HommeFace products in articles detailing recommended daily essentials and face washes for men, citing them as a brand in the men's grooming sector.^[6][3]
• The brand has also been featured in gift guides by publications such as BuzzFeed, The Tidy Dad,^[7] and in dedicated product reviews and guides by Us Weekly that describe the company's product range and mission.^[5][8]