Draft:Goobs


Goobs
Company type
Private
IndustrySports Nutrition
Founded2025
FounderColt
HeadquartersSan Diego, California, U.S.
ProductsPre-Workout Gummies
Websitetrygoobs.com

Goobs is an American sports nutrition brand founded in 2025, specializing in vegan, gluten-free pre-workout gummies. The company is headquartered in San Diego, California, and fulfills orders out of a warehouse in Michigan.

Background

Goobs was founded with the mission of replacing traditional pre-workout powders, which have faced scrutiny over unregulated ingredients, heavy metal contamination, and extreme caffeine content. The brand targets a generation of health-conscious consumers at the intersection of fitness, gaming, and modern wellness culture.

Products

Goobs currently offers two flavors of pre-workout gummies:

  • Battle Berry – Raspberry flavor
  • Golden Hour – Peach Mango flavor

Products are available in a 7-count sample pack and a 30-count full bag. All products are certified vegan and gluten-free.

Branding

The brand mascot, also named Goob, is an animated character featured prominently on product packaging. The character is depicted in an aggressive, battle-ready stance, consistent with the brand's positioning around energy, focus, and performance.

The brand's visual identity is built around a checkerboard motif with a color palette of lavender, navy, yellow, pink, blue, and orange.

References

Category:Sports nutrition companies Category:Companies based in San Diego Category:Vegan products Category:2025 establishments in California

References

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