Submission declined on 23 November 2025 by Mmemaigret (talk). This draft's references do not show that the person meets Wikipedia's criteria for inclusion for people. The draft requires multiple published secondary sources that: provide significant coverage: discuss the person in detail, not brief mentions or interviews lacking independent analysis; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the person, such as interviews, press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Mmemaigret 6 months ago. Last edited by Axxter99 2 months ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

• Comment: (1) Unencyclopedic tone - puffery, promotional (2) Note: interviews, and pages about tv shows and podcasts, do not count towards significant coverage about a person. (3) Please refer WP:42 and WP:Notability (person) more generally. MmeMaigret (talk) 02:30, 23 November 2025 (UTC)

Elma Smit (born 5 February 1986) is a South African sports producer, presenter, and author based in London. She has received an International Emmy Award nomination for her work. She co-hosts the podcast The Good, The Scaz & The Rugby and authored Become an Influencer (2020).^[1][2]

Smit grew up in Paarl in the Western Cape, where rugby was embedded in local culture and school life. During school, she was active in extracurriculars like hosting debates, writing for the school newspaper, and organising events, rather than in competitive sport. According to The Rugby Journal, she did not speak English fluently until around the age of twenty, and began broadcasting in Afrikaans on local community radio while still at school.^[3]

Smit later earned a law degree and a postgraduate degree in journalism and began working in radio and television in South Africa before graduating from her law degree.^[4]

Smit's early career included working on local radio (Radio KC 107.7 FM) and campus radio MFM 92.6 in Stellenbosch. She hosted a local youth music television show in Afrikaans before transitioning to sports broadcasting.^[3]

She became the first woman to cover a Rugby World Cup for SuperSport in 2011—a role that saw her covering men's rugby across university, club, and test matches for over a decade, including the 2015 and 2019 Rugby World Cups.^[5]

In 2019, Smit served on the digital broadcast teams for both the ICC Cricket World Cup and the Rugby World Cup, working for the ICC and World Rugby. She co-produced and hosted the Land Rover Rugby World Cup Daily show, which contributed to a record-breaking 4.6 billion digital views for the tournament.^[6][7]

After relocating to London in 2021,^[8] Smit expanded her role in international sports media. She has worked with BBC Sport, TalkSport, World Rugby, the International Skating Union, Stan Sport, Whisper Films, and Lions Productions. During the 2023 Rugby World Cup in France, she also produced and presented content that helped launch NZR+ (the All Blacks’ direct-to-consumer streaming platform), co-hosting The Front Row Daily Show.^[9]

In 2021, during the British & Irish Lions Tour to South Africa, Smit was one of two women (alongside Carys Owens) who led the production crews filming within the Lions and Springboks “bubbles” during the COVID-restricted tour. She served as lead producer for the embedded crew covering the Springboks throughout the series. The material gathered contributed to Two Sides, a behind-the-scenes documentary presenting both Lions and Springbok perspectives, on which she is credited as a producer. The film earned an International Emmy nomination in 2023 for Best Sports Documentary.^[10]

Smit co-founded and co-hosts The Good, The Scaz & The Rugby alongside former England international Emily Scarratt, scrum-half Mo Hunt, Megan Jones, and Katy Daley-Mclean. The podcast won Best Rugby Podcast at the UK Sports Podcast Awards in 2024.^[11] In 2025, it was the only female-led podcast nominated in the Best Sports Podcast category at the Broadcast Sport Awards.^[12]

She is also a regular speaker and contributor to women's leadership and sports inclusion initiatives, such as the United Rugby Championship Women's Leadership Academy.^[13]

• Become an Influencer (2020)

• International Emmy Nomination (2023) – *Two Sides* (credited producer)^[10]
• Sports Podcast Awards (2024) – *The Good, The Scaz & The Rugby*^[14]
• First woman to cover a Rugby World Cup for SuperSport (2011)^[5]

• Become an Influencer – Penguin Random House
• Elma Smit – Rugby Lives interview