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Submission declined on 10 December 2025 by Smallangryplanet (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources. Reliable sources include: reputable newspapers, magazines, academic journals, and books from respected publishers. Unacceptable sources include: personal blogs, social media, predatory publishers, most tabloids, and websites where anyone can contribute. Replace any unreliable sources with high-quality sources. If you cannot find a reliable source for the material, it should be removed. Declined by Smallangryplanet 5 months ago.

Submission declined on 28 October 2025 by MediaKyle (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. Declined by MediaKyle 7 months ago.

Submission declined on 18 September 2025 by Pythoncoder (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. These tools are prone to specific issues that violate our policies: hallucinations: they often invent false information and cite non-existent references. unencyclopedic tone: they tend to be vague, promotional, or essay-like, rather than neutral and factual. copyright issues: they may closely paraphrase existing text, leading to copyright violations. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. Declined by Pythoncoder 8 months ago.

Submission declined on 17 September 2025 by DoubleGrazing (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources. Reliable sources include: reputable newspapers, magazines, academic journals, and books from respected publishers. Unacceptable sources include: personal blogs, social media, predatory publishers, most tabloids, and websites where anyone can contribute. Replace any unreliable sources with high-quality sources. If you cannot find a reliable source for the material, it should be removed. This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. Declined by DoubleGrazing 8 months ago.

• Comment: This company does not appear to meet the criteria set out in WP:NCORP; only routine business activities are described. Please see WP:CORPTRIV for more information on the kinds of activities that do not help show notability. Meadowlark (talk) 02:39, 2 January 2026 (UTC)

• Comment: Ref #2 still shows Page Not found (and is to General Mills' investor relations page, not a secondary org's coverage) Smallangryplanet (talk) 19:50, 10 December 2025 (UTC)

• Comment: Ref #2 shows Page Not found, please fix it or provide new source CONFUSED SPIRIT(Thilio).Talk 16:52, 10 December 2025 (UTC)

• Comment: I've left a question on talk. Valereee (talk) 12:55, 15 November 2025 (UTC)

The topic of this draft may not meet Wikipedia's general notability guideline. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. Notability should be established before publishing this draft or submitting it via the articles for creation process. Find sources: "Edgard & Cooper" – news · newspapers · books · scholar · JSTOR (December 2025) (Learn how and when to remove this message)

Edgard & Cooper is a Belgian pet-food company based in Kortrijk. It makes dry food, wet food and treats for dogs and cats. In April 2024 the company was acquired by General Mills. ^[1] The company had retail sales in excess of €100 million across 13 European markets at the time of sale. ^[2]

The brand sells in more than a dozen European countries. In 2025 it entered the United States through a retail deal with PetSmart.^[3]

Edgard & Cooper is also listed as a certified B Corporation.^[4]

Edgard & Cooper was founded in 2016 in Kortrijk by Koen Bostoen, Louis Chalabi and Jürgen Degrande. ^[5] According to Belgian business school Vlerick, the business had more than €80 million revenue and a team of over 200 employees across Europe by early 2024. ^[6]

The name came from their own dogs (Edgard the French Bulldog and Cooper the Cocker Spaniel). The founders created recipes with fresh meat and vegetables as a way to fix their dog's health issues.^[5]

In April 2024, General Mills announced that it would acquire the company.^[7] The Star Tribune in Minneapolis wrote that the deal gave General Mills broader access to the European market.^[2]

The range covers wet and dry dog food, wet and dry cat food, dental and treats. Distribution is through supermarkets, specialist retailers and e-commerce in 13 European countries. The brand sits within the premium segment.^[1]

The brand is a certified B Corporation.^[4]

The Edgard & Cooper Foundation was established by Edgard & Cooper in 2016. It donates 1% of it's total sales to help dogs and cats in need, globally.^[8]

Analysts in the pet-food sector described General Mills’ purchase of Edgard & Cooper as a signal of the premium segment’s growth in Europe. ^[9] The acquisition also attracted commentary on scaling young European brands: Vlerick’s profile noted 13 markets and 15,000 shops by early 2024. ^[6]

• Pet food
• Dog food
• Cat food
• General Mills

• Official website
• Edgard & Cooper Foundation