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Discursive negotiation takes place when individuals are co-constructing meanings of terminology, identity, issue or such usually altering or distorting the original meaning. During a discussion there is an ongoing issue development process where parties work out new definitions and root causes for a problem which tend to develop and generate new definitions before reaching consensus.^[1] This is the case especially with ubiquitous terms which in vernacular have a lay-definition that changes during discussion by negotiation over the agreed definition. When engaging more in debates, individuals challenge their prior knowledge with others that forces to challenge ones own beliefs and changes representation over terminology. ^[2]

Also the discursive negotiation is relevant during domestic interpretation of a foreign phenomena where its elements are interpreted from a local point of view, thus transforming it compatible with the local and making it feel familiar. The process ultimately changes the original and is not copied but reinterpreted giving new meanings. ^[3] Discursive negotiation is a term within social sciences used to perceive how the meaning of identities or terminology are shaped within spoken or written communication. Widely used in different contexts the term, still has few precise definitions in academia.

Art students and artists have traditionally been free, independent and outside of the influence of economic actors i.e. intelligentsia. This freedom has given them the opportunity to experiment and work at ones pace. Now the Other is interfering with this work, artists are more dependent of the market logics and grants. Hence students need to negotiate with them selves, peers and the school in what it means to become an artist who needs to be more aligned with labour markets and less with creative process of making art. Such discourses may change traditional values of the craft with market logics thus changing the meaning of artistic work.^[4]

Silicon valley has produced a vast amount of profitable and successful start-up cultures which has gathered transnational attention and ambition to build such cultures in all parts of the world. The notion of the valley doesn't serve as a perfect plan but as an iconography that is worked out and reconfigured by others. The domestication of local starp-up cultures from an ideal of the silicon valley is constructed via discussion of ideas by the media or books, entrepreneurial fairs and people travelling in and from silicon valley. ^[5] Thus the construction of local start-up culture pertains to a discursive negotiation of making foreign tropes, representations and ideas fit for local culture. The lingo and iconography is interpretated on our behalf with a domestic point of view, it doesn't resemble the original but altered to be compatible with the local. This has caused a rise in business jargon in improper places and a transformation of the self into an entrepreneur. ^[3]