Submission declined on 30 January 2025 by Jamiebuba (talk). This draft's references do not show that the person meets Wikipedia's criteria for inclusion for people. The draft requires multiple published secondary sources that: provide significant coverage: discuss the person in detail, not brief mentions or interviews lacking independent analysis; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the person, such as interviews, press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Jamiebuba 16 months ago. Last edited by InternetArchiveBot 4 months ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

• Comment: Please remove the external links from the body of the article we don't use them. Theroadislong (talk) 17:01, 14 January 2025 (UTC)

• Comment: Please wiki link the awards. Theroadislong (talk) 15:24, 14 January 2025 (UTC)

• Comment: This reads like CV... are any of the awards notable? Theroadislong (talk) 11:50, 13 January 2025 (UTC)

David Hynam is a financial services executive who has served as the chief executive officer (CEO) of Liverpool Victoria (also known as LV=) since September 2022.^[1][2][3] He is also serves as the Non-Executive Chairman of HomeServe UK, a position he has held since 2017.^[4]

He was previously CEO of Bupa Global and UK, CEO of Friends Life Group's UK business, and group chief operating officer for AXA.^[5][6]

Born in Tredegar, Wales in 1971, David Hynam grew up in South Wales and attended Bedwellty Comprehensive in the Rhymney Valley.^[7] He completed a Bachelor of Arts in Public Administration and Management from the University of Kent and graduated in 1992.^[8]

Hynam began his corporate career at Barclays in 1992, where he held a variety of roles before becoming the Chief Operating Officer at Barclays' Offshore business.^[9]

He joined AXA UK in 2001 in a senior operations role, where he oversaw operations for the UK and Ireland.^[10] In June 2010, Hynam was appointed Executive Director of Operations at Friends Life Group (formerly Resolution).^[11][12]

Hynam joined Bupa in 2014 as UK Transformation Director. In 2015, he became the General Manager of Care Services, and in 2016, he was appointed CEO of the UK Market Unit.^[13] During his time at Bupa, he spoke publicly about diversity, equity and inclusion in an interview with the Guardian.^[14][15] He was appointed to the HomeServe Membership Board as a non-executive director and Chair of the Remuneration Committee in 2014 and became Chairman of the UK Board in 2017, a role he is still active in.^[16]

Hynam became the CEO of Liverpool Victoria in September 2022,^[17][18] succeeding Mark Hartigan after a period of turbulence at the business ending with a failed takeover bid.^[19] He has since delivered a turnaround in the mutual's financial results^[20][21]

David Hynam has been recognised for his advocacy in promoting diversity, equity and inclusion in the workplace^[22][19]. He was ranked 1^st in the world in the 2024 INvolve Outstanding Executives Role Model list for LGBTQ+ inclusion,^[23][24][25] 3^rd globally (1^st in the UK) in the 2024 INvolve Empower Advocates list for his work supporting people of colour^[26] and 4th in the 2024 INvolve Heroes Advocates list for his support for gender equality.^[27] He was also featured on Fortune's Global LGBTQ Business Leaders list^[28] and 2024 British LGBT Awards list of Inspirational Leaders^[29].

David has been acknowledged multiple times for his advocacy work for LGBTQ+ communities,^[30] women and people of colour.^[31][32] While at AXA, he served as a Global Diversity Champion and featured on several lists for his contributions to gender parity.^[33][34][35] Additionally, he was ranked 7th globally by Yahoo Finance among CEOs of major companies identifying as LGBTQ+^[36][37]

Most recently, in 2025, David was named among the top 10 most influential figures in finance and legal on the Attitude 101 list by Attitude magazine ^[38]. He was also recognised in the Top 10 of the British LGBT Awards^[39] and honoured in the Metro Pride Awards^[40]. Additionally, he and LV= were shortlisted for the 2025 British Diversity Awards by The Voice Online^[41].