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Acosta Group is a global collective of retail, marketing, and foodservice agencies that provides omnichannel sales, retail execution, connected commerce, assisted sales and training, integrated marketing, and data and insights to consumer packaged goods (CPG) brands and retailers^[1]. Headquartered in Jacksonville, Florida^[2], Acosta Group operates across North America and Europe, integrating multiple specialist agencies under one enterprise structure.

Acosta Group was launched in February 2023 by Acosta Inc. as part of a strategic reorganization to unify its growing portfolio of agencies under a single enterprise brand.^[3]

In 2024, Acosta Group completed the acquisition of Crossmark and Product Connections from WIS International, expanding its headquarter sales, retail solutions, and in-store sampling capabilities.^[4] The deal positioned Acosta Group as one of the largest integrated retail service organizations in North America.

Later the same year, its European arm acquired Dee Set Group, a U.K.–based field-marketing services provider, expanding Acosta Group’s operations in the United Kingdom and strengthening its merchandising and field-marketing resources abroad.^[5]

Acosta Group operates as a collective of distinct agency brands, each offering specialized services:

• Acosta – Provides headquarter sales, digital commerce, merchandising, revenue growth management, and business intelligence solutions

• ADW – Focuses on delivering sales and marketing support for the club channel, with a focus on Costco Wholesale

• ActionLink – Specializes in in-store technical sales support, field execution, and retail project management for consumer-electronics and appliance brands

• Crossmark – Offers headquarter sales, retail services, and in-store execution for CPG clients

• CORE Foodservice – Focuses on foodservice sales enablement, menu development, and culinary consulting

• Mosaic – Offers integrated marketing, experiential campaigns, shopper marketing programs, and consumer engagement strategies

• Premium Retail Services – Delivers field sales, merchandising, training, and retail technology solutions

• Product Connections – Provides omnichannel shopper marketing, in-store demonstration and sampling, and brand engagement services

Across its agencies, Acosta Group provides a range of retail, marketing, and foodservice services, including:

• Sales Services / Headquarters Sales — shelf space negotiation, retail listing navigation, and merchandising strategy execution

• Retail Execution — field execution, in-store merchandising, display setup, and brand presence optimization

• Connected Commerce / Digital Commerce — digital shelf management, online sales support, and analytics  

• Assisted Sales & Training — in-store product education, technical demonstrations, and shopper engagement

• Integrated Marketing & Experiential — brand activations, shopper marketing, promotions, events, and experiential campaigns

• Data, Insights & Analytics — proprietary shopper research, advanced analytics, and business intelligences

• Foodservice & Culinary Solutions — menu creation, culinary insights, and operations support

• Global Business Services — back-office support, operational efficiency, automation, and workflow support across agencies  

Originally joining as the CEO of Acosta in 2020^[6], Brian Wynne also serves as the President and Chief Executive Officer of Acosta Group.

In early 2025, Brian Driscoll was appointed as non-executive Chairman of the Board.^[7]

In 2023, Acosta Group was named Syndigo Americas National Impact Partner of the Year for helping customers to drive success with Syndigo’s syndication and digital shelf analytics offerings.^[8]

In 2024, Syndigo named Acosta Group its Digital Agency Partner of the Year for facilitating connections between Syndigo and key decision-makers, resulting in strong new partnerships in North America.^[9] Acosta Group was also recognized as a top employer for launching meaningful careers, taking home an Early Talent Award from Handshake.^[10]

In 2025, Acosta Group was recognized with two Human Capital Management (HCM) Excellence Awards from Brandon Hall Group, winning the Gold Award in Talent Management and the Bronze Award in Leadership Development.^[11]

Acosta Group works with a broad spectrum of consumer brands, ranging from global billion-dollar names to entrepreneurial, emerging brands. The agency collective handles retail, in-store, digital, and omnichannel responsibilities.

In 2024, Acosta Group expanded its role with The J.M. Smucker Company to provide comprehensive North American retail and marketing solutions across grocery and mass retail channels.^[12]