Draft:Aaron Sherinian

Aaron Sherinian is an American communications and public relations executive. He has held senior leadership roles in both corporate and cause spaces, including international philanthropy, Fortune 500 communications, and faith-based public affairs.[1][2]

Career

At the United Nations Foundation, Sherinian served as Vice President for Communications.[3] Reporting on his work during this period described communications work related to international development and humanitarian initiatives, along with philanthropic partnerships and public-facing campaigns.[4]

During Sherinian's tenure, The United Nations Foundation was involved in early promotion of GivingTuesday, the annual giving initiative launched in 2012 that has grown into a major fundraising day for nonprofits.[5][3] Deseret News reported that Sherinian was involved in the initiative's early development through his communications role at the Foundation.[3]

Following the United Nations Foundation, Sherinian joined Philip Morris International, and PRWeek reported on his move into a senior corporate communications role.[1] According to PRWeek, Sherinian was tasked with "reshaping views of the company held by NGOs and activists."[1]

In October 2021, Deseret Management Corporation appointed Sherinian Senior Vice President of Global Reach, according to contemporaneous reporting.[6] At the time President and CEO Keith McMullin cited "“Aaron’s passion for leveraging modern communications for positive global change” as a factor in his hiring.[6]

In January 2024, Sherinian moved from Deseret Management Corporation to a church assignment and was named Managing Director of Communications for The Church of Jesus Christ of Latter-day Saints.[2][7]

Professional commentary

Sherinian has appeared in industry coverage focused on communications leadership and institutional credibility. In a 2023 feature, O’Dwyer’s PR News included him among communications executives discussing how large organizations communicate in a fragmented media environment.[8]

He has also written commentary on leadership and philanthropy for national outlets, including Newsweek.[9]

Education and background

Sherinian graduated from Brigham Young University.[4] A member of The Church of Jesus Christ of Latter-day Saints, he served a mission for the church in Milan, Italy.[3]

References

  1. ^ a b c "Aaron Sherinian moves from Philip Morris International to Deseret Management". PRWeek. 2021-10-21.
  2. ^ a b "Church of Jesus Christ names Aaron Sherinian MD of comms". PRWeek. 2024-01-09.
  3. ^ a b c d "Latter-day Saint leaders hire new managing director for Church Communication". Deseret News. 2024-01-09.
  4. ^ a b "Giving thanks, then giving back". BYU Magazine.
  5. ^ "What is GivingTuesday? How to donate on the annual day of charitable giving". Associated Press. 2024-11-26.
  6. ^ a b "Deseret Management Corp. adds new senior vice president of global reach". Deseret News. 2021-10-20.
  7. ^ "Latter-day Saint leaders hire new managing director for Church Communication". Yahoo News. 2024-01-09.
  8. ^ "PR's Top Pros Talk: Aaron Sherinian". O'Dwyer's PR News. 2023-07-19.
  9. ^ "Leading with values: A guide for business leaders this giving season and beyond". Newsweek. 2022-11-29.

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