Draft:ARTiSTORY


ARTiSTORY (Chinese: 艺述事) is a cultural intellectual property (IP) licensing company founded in 2021 by Yizan He.[1] The company brokers licensing agreements between cultural institutions and consumer retail brands. Its operations within China are conducted through a subsidiary, Shanghai Xinzhengxin IP Service Co., Ltd.[2]

History

ARTiSTORY operates under a business model originating from its predecessor company, Alfilo Brands (Chinese: 品源文华), which was established by Yizan He in 2013.[3] In October 2019, Alfilo Brands secured a $16 million A+ funding round led by Sequoia Capital China.[4] Building on this foundation, ARTiSTORY was established as a new, distinct global entity in 2021.[5]

Operations and partnerships

The company's primary business model involves translating historical artifacts and artworks into consumer merchandise, physical retail spaces, and location-based entertainment.[6] ARTiSTORY holds master licensing agreements with several international cultural institutions, including:

  • The British Library[7]
  • Centre Pompidou[8]
  • National Gallery Company, London[9]
  • Museum of Fine Arts, Boston
  • Thyssen-Bornemisza National Museum
  • Benaki Museum
  • National Palace Museum, Taipei[10]

Shanghai Science and Technology Museum

On the retail side, the company works with nearly 100 brand partners to develop consumer products, including Amazon, Estée Lauder, L’Oréal, and Xiaomi.[11] According to The Art Newspaper, consumer products developed through the company's cultural IP collaborations have achieved significant distribution; one specific product collaboration resulted in 250 million units sold, and the company's licensing operations historically drove 24 million annual visitors to the British Museum's Tmall online store.[12]

References

  1. ^ https://www.theartnewspaper.com/2022/01/05/the-man-making-millions-for-western-museums
  2. ^ https://m.traveldaily.cn/article/132613
  3. ^ https://www.theartnewspaper.com/2022/01/05/the-man-making-millions-for-western-museums
  4. ^ https://m.36kr.com/p/1724497002497
  5. ^ https://licensinginternational.org/news/people-profile-yizan-he-founder-and-ceo-artistory/
  6. ^ https://blooloop.com/museum/news/artistory-launches-first-online-retail-platform/
  7. ^ http://uk.people.com.cn/n1/2022/0725/c352308-32485268.html
  8. ^ https://www.licenseglobal.com/art-design/artistory-partners-with-center-pompidou
  9. ^ https://www.licenseglobal.com/brand-licensing-europe/artistory-announces-partnership-national-gallery
  10. ^ https://licensinginternational.org/news/national-palace-museum-first-onboard-with-artistory/
  11. ^ https://socialbeta.com/t/104208
  12. ^ https://www.theartnewspaper.com/2022/01/05/the-man-making-millions-for-western-museums

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