Danimals

Danimals
Company type
Private
IndustryDairy products
Founded1994; 32 years ago (1994)
ProductsYogurt
ParentDannon
Websitedanimals.com

Danimals is an American brand of low-fat drinkable yogurt.[1] Launched by Dannon in 1994, its packaging is decorated with pictures of wild animals and is popular among children and in school lunches.[2]

History

Danimals parent company Dannon popularized yogurt in the United States in the 1950s and has remained the nation's leading producer of yogurt.[2] Danimals was released in 1994 and initially donated a small part of their proceeds to the National Wildlife Federation.[3] Intended to be marketed to children, Dannon's marketing team told a New York Times reporter that "Yogurt hasn't been very kid-friendly in the past because the taste was too sour. This is a way of creating a new generation of yogurt eaters."[2]

Danimals was promoted by Dylan and Cole Sprouse, the stars of The Suite Life of Zack & Cody. They starred in various commercials and in 2009 were part of a sweepstake with a grand prize of $10,000 and a trip to Hollywood to meet the Sprouses.[4][5] Danimals was also promoted by Ross Lynch and Bella Thorne, at the time stars of Disney Channel's series Austin & Ally and Shake It Up respectively. They starred in multiple commercials from 2013 to 2014 and promoted a sweepstake for a trip to Walt Disney World.[6]

Variations

One variation of the product is Danimals Yo-Tubes, which lets kids squeeze yogurt out of a tube.[7] The same design concept is used in Danimals Squeezables.[3] The Danimals Crush Cup was a similar product that allowed consumers to squeeze yogurt out of a specially designed cup without the need for a spoon.[4]

In 2020, Danimals launched Super Danimals, a probiotic version of their product advertised as supporting the immune system.[8]

Ingredients and nutrition

Danimals used to have 14 grams of sugar per serving, but in 2013 Dannon cut the sugar in the product to 9 grams per 50-calorie serving,[9] accounting for 72 percent of the total calories.[10] Their fruit flavors do not contain any real fruit.[9] As of 2019, their products are Non-GMO Project verified.[11]

References

  1. ^ Hoffman, Ken (July 26, 2002). "Danimals skimps on drinkable yogurt". Florida Today. Cocoa, Florida. p. 99. Retrieved October 30, 2022 – via Newspapers.com.
  2. ^ a b c Grant, Tina; Derdak, Thomas, eds. (1996). International Directory of Company Histories. Vol. 14. St. James Press. ISBN 1558623426.
  3. ^ a b Shaw, Gabbi (July 15, 2020). "15 snacks found in every '90s lunchbox". Insider. Retrieved October 30, 2022.
  4. ^ a b Gervasi, Angela (July 17, 2020). "The Untold Truth Of Danimals". Mashed. Retrieved August 27, 2023.
  5. ^ Nichols, Katherine (July 2, 2009). "'Man v. Food' host tackles Mac 24-7". Honolulu Star-Bulletin. p. 26. Archived from the original on August 27, 2023. Retrieved August 27, 2023 – via Newspapers.com.
  6. ^ Stelmach, Sandra (April 11, 2014). "Bella Thorne And Ross Lynch's New Danimals Power Up Your Adventure Sweeps Commercial!". TeenInfoNet. Archived from the original on September 8, 2024. Retrieved September 8, 2024.
  7. ^ Klara, Robert (October 31, 2017). "How Dannon Made Yogurt Mainstream in America After Starting as a Staple for Immigrants". Adweek. Archived from the original on March 7, 2018. Retrieved October 30, 2022.
  8. ^ Jones, Ashley (June 17, 2020). "The New Danimals Yogurt Is Full Of Probiotics, & It's The Perfect Kid Snack". Romper. Archived from the original on January 18, 2023. Retrieved January 18, 2023.
  9. ^ a b Strom, Stephanie (May 10, 2013). "The Trek to a Yogurt Less Sweet". The New York Times. ISSN 0362-4331. Archived from the original on October 30, 2022. Retrieved October 30, 2022.
  10. ^ Haspel, Tamar (February 24, 2022). "Food label translator: What 'less processed' and 'multigrain' actually mean". Washington Post. Archived from the original on March 30, 2023. Retrieved October 30, 2022.
  11. ^ Watson, Elaine (July 26, 2017). "How far do consumers want Non-GMO claims to go in the dairy case? Right back to the farm, says Dannon". FoodNavigator-USA. William Reed. Archived from the original on August 11, 2022. Retrieved October 30, 2022.

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