A brandmobile is a motorized vehicle customized to resemble a consumer product as a promotional tool for advertising and marketing. These vehicles range from altered consumer automobiles and vans to larger purpose-built buses and trucks, transformed into eye-catching, mobile advertisements designed to capture public attention. Brandmobiles are often used with public relations events, leveraging their mobility to reach a wider audience than stationary advertising mediums.^[1]

The concept of the brandmobile has evolved from traditional vehicle advertising and builds on the tradition of novelty architecture.

Despite their effectiveness, brandmobile campaigns can face challenges such as logistical complexities, regulatory restrictions related to vehicle advertising, and environmental concerns over emissions from gasoline-powered vehicles.

Famous brandmobiles include:

• Wienermobile (aka Frankmobile) by Oscar Mayer
• Nutmobile by Planters^[2]
• Bootmobile by L.L. Bean
• Thermosmobile by the American Thermos Bottle
• Red Bull Mobile, Mini Cooper or Volkswagen Beetle with oversized cans
• Kissmobile by Hershey's Chocolate
• Cadbury Creme Egg Car
• Just Born Peepsmobile
• The Pepperidge Farm Goldfish Mobile
• Midwest Dairy Association Cheese Car
• Boston Lobster Feast Car
• Outspan Orange car

Many of these vehicles have become icons in their own right, symbolizing the brands they represent on the road.

Since the 1930s, the Tour de France road cycling race has hosted la Caravane pulicitaire (publicity caravan) of advertising trucks that precede the day's cyclists to entertain the crowds lining the streets and handing out free merchandise.^[3][4] Many of these are brandmobiles, resembling the product of the companies, and have become a popular attraction of the yearly race.^[5][6] According to the 2017 Tour de France website, 47% of fans come primarily to see the caravan. Notable brands include Haribo, Vittel, and Le Gaulois poultry products. ^[7]

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  X•TRA, 2019
• 
  X•TRA, 2023
• 
  Française des Jeux lottery trucks, 2022
• 
  Orangina, 2023
• 
  Festina watches, 2006
• 
  Vittel, 2012
• 
  Le Gaulois poultry product trucks, 2018
• 
  Haribo trucks, 2014

• 
  Coca-Cola pickup
• 
  Hershey Kissmobile in Hersheypark, Pennsylvania, 2024
• 
  Nutmobile in Portland, Oregon, 2018
• 
  L.L. Bean Bootmobile in Freeport, Maine, 2012
• 
  Red Bull car in Israel, 2017
• 
  Cadbury Creme Egg Car, 2024
• 
  Outspan Orange car
• 
  Worthington Beer Bottle Lorry
• 
  Life Saver vehicle, 1930

• Novelty architecture
• Art car

• 8 of the Most Iconic Food Vehicles, The Takeout, February 14, 2023
• The 45 Coolest Promo Mobiles Of The Last 100 Years, Buzzfeed, July 25, 2013
• America's Most Outrageous Food Vehicles Slideshow, Daily Meal, Feb. 8, 2012