AppsFlyer

AppsFlyer Ltd.
Company type
Private
IndustryMobile attribution and analytics
Founded2011
FoundersOren Kaniel and Reshef Mann
Headquarters
San Francisco
,
United States
Key people
Oren Kaniel (Chief executive officer, CEO)
Gal Ekstein (Chief business officer, CBO)
Nachum Falek (Chief financial officer, CFO)
Oren Levy (Chief strategy officer, CSO)
Barak Witkowski (Chief product officer, CPO)
Ziv Peled (Chief AI officer, CAIO)
ProductsMeasurement Suite; Deep Linking Suite; Data Collaboration Suite; Agentic AI Suite
Number of employees
approximately 1,500 (2026)[1]
Websitewww.appsflyer.com

AppsFlyer is a software as a service (SaaS) company that provides marketing measurement, attribution and analytics tools, including features for omnichannel measurement, deep linking, data collaboration and automation of marketing data analysis. It was founded in Israel in 2011 by Oren Kaniel and Reshef Mann.[2] The company is headquartered in San Francisco, California.[3]

History

AppsFlyer was founded in Israel in 2011 by Oren Kaniel, its current CEO, and Reshef Mann, company CTO.[3] The company participated in the Microsoft Ventures Accelerator program in its early stages.[4]

In 2014, AppsFlyer raised $7.1 million in Series A funding from Pitango Venture Capital[5] and Magma Venture Partners[6] partners. In January 2015, the company raised $20 million in Series B funding[7][8] led by Fidelity Growth Partners Europe[9]. In January 2017, AppsFlyer raised $56 million in Series C funding from investors including Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners and Pitango Growth.[10]

In February 2018, AppsFlyer opened its United States headquarters in San Francisco.[11] In May 2018, AppsFlyer acquired the development team Yodas.[12][13] In January 2020, AppsFlyer raised $210 million Series D funding led by General Atlantic at a valuation of $1.6 billion.[14]

In November 2023, AppsFlyer acquired Devtodev, a gaming and app analytics firm.[15] In December 2023, it acquired oolo, an AI-based user acquisition and monetisation platform.[16]

In November 2025, AppsFlyer announced its evolution into the Modern Marketing Cloud, expanding beyond mobile attribution to unify measurement, data collaboration, and AI for marketing measurement across channels.[17][18]

In March 2026, malware was found in its software development kit that replaced Bitcoin wallet addresses.[19]

Operations

AppsFlyer provides a SaaS platform for marketing measurement, attribution, and analytics. Its products are used to analyse and optimise digital advertising performance across multiple channels and devices. The platform integrates with advertising networks, publishers, and technology companies, including Apple, Google, Meta, Amazon, and AWS.[20]

As of 2026, the company had approximately 1,500 employees across more than 20 locations worldwide, including offices in cities such as San Francisco, New York, London, Berlin, Kyiv, Bengaluru, and Tokyo.[2][21]

Awards and recognition

In 2019, AppsFlyer was named Best Analytics and Data Tool at the Pocket Gamer Mobile Games Awards.[22] In 2022, the company received the MarTech Breakthrough Award for Mobile Marketing Company of the Year.[23]

In 2023, AppsFlyer received recognition from Frost & Sullivan for competitive strategy in the Asia-Pacific region, the Ventana Research Digital Innovation Award for its Data Clean Room, and the AWS Partner of the Year award for its collaboration on a digital preservation project related to Auschwitz-Birkenau.[24][25]

In 2025, AppsFlyer was included in the Forbes Cloud 100 list of private cloud companies.[26]

References

  1. ^ "AppsFlyer – Company Profile". Tracxn. Retrieved 21 April 2026.
  2. ^ a b "A unicorn is born: AppsFlyer aces its Series D funding with $210M". Adsider. Retrieved 29 May 2026.
  3. ^ a b "AppsFlyer". Salesforce Ventures. Retrieved 29 May 2026.
  4. ^ Heles, Thierry (22 January 2015). "AppsFlyer takes off with $20m series B". Global Venturing. Retrieved 29 May 2026.
  5. ^ "Venture Capital". Pitango.com. Retrieved 21 May 2015.
  6. ^ "Companies". Magmvc.com. Retrieved 21 May 2015.
  7. ^ Hirschauge, Orr (20 January 2015). "Mobile Ads Analytics Company AppsFlyer Raises $20 Million". The Wall Street Journal Blogs – Digits. Retrieved 25 May 2015.
  8. ^ Lunden, Ingrid. "AppsFlyer Raises Another $20 Million To Build Out Its Mobile Ad Measurement Platform". Retrieved 11 May 2015.
  9. ^ "AppsFlyer: helping mobile marketers see in the dark". Archived from the original on 11 May 2015. Retrieved 11 May 2015.
  10. ^ "AppsFlyer Raises $56 Million". Fortune. Retrieved 22 January 2017.
  11. ^ "AppsFlyer opens new U.S. headquarters in San Francisco's South of Market District". AppsFlyer. 15 February 2018. Retrieved 18 May 2026.
  12. ^ "חברת AppsFlyer רוכשת את צוות הפיתוח של Yodas". כלכליסט – www.calcalist.co.il. 31 May 2018. Retrieved 12 June 2018.
  13. ^ "AppsFlyer raises funding from Salesforce Ventures". InvestGame. Retrieved 29 May 2026.
  14. ^ Orbach, Meir (21 January 2020). "Marketing Company AppsFlyer Raises $210 Million at $1.6 Billion Valuation". CTECH – www.calcalistech.com. Retrieved 21 January 2020.
  15. ^ "AppsFlyer acquires DevtoDev data analytics for games and app devs". VentureBeat. 8 November 2023.
  16. ^ Schiff, Allison (5 December 2023). "AppsFlyer Ends The Year With Another Acquisition". AdExchanger. Retrieved 9 August 2024.
  17. ^ "אפספלייר | כלכליסט". calcalist (in Hebrew). Retrieved 5 June 2026.
  18. ^ Watson, Melania. "AppsFlyer unveils AI-powered marketing tools for app-first brands". eCommerceNews Asia. Retrieved 5 June 2026.
  19. ^ "AppsFlyer Web SDK Hijack: 7 Key Risks of Crypto-Stealing Code | Darknetsearch.com". DarknetSearch. Retrieved 5 June 2026.
  20. ^ "AppsFlyer SWOT Analysis". Business Model Canvas Template. Retrieved 29 May 2026.
  21. ^ "AppsFlyer Company Profile". PitchBook. Retrieved 29 May 2026.
  22. ^ "AppsFlyer named Best Analytics and Data Tool at the Pocket Gamer Mobile Games Awards 2019". Magma Venture Partners. Retrieved 29 May 2026.
  23. ^ "AppsFlyer named Best Overall Mobile Marketing Company in 2022 MarTech Breakthrough Awards". The Globe and Mail. Retrieved 29 May 2026.
  24. ^ "AppsFlyer applauded by Frost & Sullivan for helping customers optimize campaigns and predict long-term results". Frost & Sullivan. Retrieved 29 May 2026.
  25. ^ "AppsFlyer earns Marketing Digital Innovation Award for 2023". ISG Research. Retrieved 29 May 2026.
  26. ^ "AppsFlyer profile". Forbes. Retrieved 29 May 2026.

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